PRSay

MAY 10, 2022

Next time you write a press release, blog post or content-marketing piece, put the reader first. Copyright © 2022 Ann Wylie. DO lead with the benefits: Engineers who typically take weeks to design sensor systems can now complete their designs in minutes, thanks to a new online design tool. Get FREE writing tips here.

Case Study 180

Case Study Training Writing Storytelling 180

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages. Display expertise.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

DECEMBER 13, 2022

This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. Third-party mentions : 95 (most of which come simply from blogging consistently). This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]. It doesn’t mention goldfish either.”.

Blogging 153

Blogging B2B Software SEO 153

PR 20/20

SEPTEMBER 15, 2022

With HubSpot smart content , creating personalized marketing messages and customized end-user experiences takes just a few clicks. During INBOUND 2022, Mike Tatum , Director of Lifecycle Marketing at Athletic Greens , shared how marketers can leverage smart content to create a personalized customer experience—with minimal effort.

Privacy 59

Privacy Data Consumer Conference 59

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. Thanks to David for leading the way to innovation in marketing, PR, and communications. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

FEBRUARY 22, 2023

Promote it via emails, newsletters, and blog posts, as well as on all social channels where your brand is active. Record the livestream and repurpose it in blog posts, embed it email newsletters, and turn excerpts into Instagram Stories or TikTok videos. It also has the highest ROI of all social media marketing strategies.

Video 89

Video Strategy Marketing Instagram 89

PRSay

JANUARY 4, 2022

If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process. Copyright © 2022 Ann Wylie.

Writing 205

Writing Web Training Content Marketing 205

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. So says a 2022 survey conducted by PRWeek for ICR.

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

NOVEMBER 19, 2020

COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022. And that, my friends, is how you end a blog post with a shameless CTA.

Trends 130

Trends LinkedIn Video B2B 130

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Lines between what constitutes PR and content marketing continue to blur. We wanted to understand the context – so we asked respondents “ why ?” in an open-ended follow-up question.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. Here’s a much better look at The PR Technology Landscape 2022. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 98

Interviews Publicity Technology Social Media 98

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Critical Mention

JANUARY 9, 2019

Establishing relationships with these influencers is key to your marketing strategy. For example, with one influencer, you can conduct an interview, they can write a guest post for your blog, review your company, or even sign up to try out your product or service. Optimize content for voice search. The possibilities are endless!

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Related Article: Building your social media marketing strategy for 2022 , Sprout Social.

Social Media 52

Social Media Consumer Brand Branding 52

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Content Authenticity Statement: 90% of this blog article was generated by me, a human.

Media 102

Media Radio Print Newspapers 102

Critical Mention

MAY 22, 2019

In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Voice-shopping is expected to be a $40 billion consumer channel by 2022. What we are learning is that we need to handle voice search differently than text. Because of this, SEO is changing.

SEO 67

SEO How To Google Local 67

Doctor Spin

JANUARY 8, 2022

Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. There’s email marketing , not email communications. There’s content marketing , not content communications.

Education 52

Education Industry Web Wikipedia 52

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. I can strategize my content to find a more suitable time to publish when I know this.

Survey 90

Survey How To Reddit Pitching 90

Contently - Strategy

AUGUST 30, 2022

If you’re looking for ideas on how to repurpose content and get every ounce of value from it, we have a few tips for you. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media.

eBook 129

eBook YouTube Video Social Media 129

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated.

Creativity 82

Creativity Enterprise Tools Training 82