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WaddsCon call for speakers: innovation and excellence in media relations

Stephen Waddington

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Please check out the sessions we’ve planned and if you’re interested submit a pitch for a speaking slot.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR is always evolving. Data Journalism.

Training 370
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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Brad Marley , Chief Storyteller, Yelram Media . Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214
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Digital marketing and PR recruitment bounce back from COVID-19

Stephen Waddington

This renewed level of activity is expected to continue through the first half of 2021 as organisations manage pent-up demand and seek to return to growth. Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching.

Marketing 140
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10 Tips for Moving Into the Next Phase of Healthcare Communications

Landis PR

Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . Embrace storytelling. If I think of some crazy pitch or stunt or partnership, I put it in there. Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed.

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Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

While most people are eager to get back to in-person trade shows and networking events in the future, signs have indicated that things might not return to normal so quickly, leaving brand marketers unsure of whether or not to embrace this new virtual show format for 2021. Read on to decide if a virtual trade show is right for your business.