wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021. gucci Visit the temporary exhibition in Milan open until Sunday June 18 at 6 p.m.

Brand 71

Brand Branding Marketing Fashion 71

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. 2021 Podfest Master Class Tracks.

Strategy 52

Strategy Case Study Marketing Energy 52

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Wikimedia Commons.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Many would prefer to be independent of marketing and report to either the CEO or CCO. 2021 Strategic Communications Survey Final from Frank Strong.

Survey 118

Survey Communications Ethics Measurement 118

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Wikimedia Commons.

Enterprise 156

Enterprise Big Data Technology Analysis 156

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. 2021 Podfest Master Class Tracks.

Strategy 40

Strategy Case Study Marketing Energy 40

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. Reports and analysis from the JOTW survey in prior years: 2021 JOTW Communications Survey. Presentation: 2021 Strategic Communications Survey. Arik Hanson).

Survey 129

Survey Communications Measurement Internal 129

Stern + Associates

APRIL 15, 2022

Vice Chairman of S&P Global and Chairman of CERAWeek , he is the author of several books including “ The New Map: Energy, Climate, and the Clash of Nations ” (2020), which examines major trends that will shape the world and drive us into the future. Imagining the Next Global Economy.

Energy 62

Energy Government Internal International 62

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 52

Course Case Study Strategy Energy 52

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Marketing and PR jobs have changed, so what skills do you need to succeed?

Social Media 52

Social Media Corporate Communications Media 52

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. However, this perceived bias toward rational selling could be holding back marketers—especially those interested in TikTok. Take Lysol’s “ #HealthyHabits6Step ” trend, for example.

B2B 111

B2B Brand Branding B2C 111

Karen Freberg

JANUARY 14, 2021

Happy 2021! We have a bit more now in 2021 to tie into current industry trends. storytelling, etc) to the dark side of social media (ex. cancel culture, cyberbullying, etc) – these topics and trends are adapted and evolved over the years as well. Props to Marketing Twitter and Twitter for this!

Social Media 88

Social Media Media Resources Creativity 88

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 40

Course Case Study Strategy Energy 40

wiredPRworks

MAY 23, 2022

Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel.

How To 142

How To Content Marketing Banking Advertising 142

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling.

SEO 103

SEO Automotive YouTube Video 103

Victorious PR

APRIL 4, 2023

With experts on hand in the crypto field, Victorious has become a trusted voice in that market. They focus on establishing and maintaining leadership positions for their clients by implementing superior strategies, building strong relationships, leveraging market intelligence, and executing consistently.

Agency 52

Agency Storytelling Financial Groups 52

Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. But then Marriott had to figure out next steps.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Newsfile

MAY 11, 2023

Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. In addition, there is a major trend towards increasing climate financial reporting. This means there are countless opportunities to send out environmental press releases.

Writing 52

Writing Energy Training Education 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

NewsWhip

OCTOBER 7, 2021

Pursuing deeper engagement with consumers has led communicators to seek new methods of gathering and analyzing real-time information to inform their strategies, inspirations, and decisions, whether it’s for fall food trends or any other topic. Using NewsWhip to identify long term story trends . Sustainability is a crowded space.

Trends 78

Trends Consumer Storytelling Industry 78

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. ” Oftentimes too, there’s just probably not enough research done in some cases, and so folks are quick to innovate and put something out to market before there’s proper case studies around how to customers. 18: The future of storytelling in healthcare communications.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Watch webinar. Read transcript.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

JULY 29, 2021

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Over the years we’ve really developed our focus into marketing analytics and marketing social strategy and things like that. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. We see three major trends for the coming year: The workplace will continue to evolve as “work from anywhere” and hybrid models become the norm.

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

JUNE 23, 2021

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. 18: The future of storytelling in healthcare communications. Watch webinar.

Data 78

Data Media Analytics Energy 78

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PRSay

JULY 26, 2022

In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history. We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts.

Local 95

Local Crisis Management Internal International 95

NewsWhip

MAY 27, 2021

May 21, 2021 | 11:30am EST / 4:30pm GMT. The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021.

Marketing 167

Marketing Employee Content Marketing Training 167

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52