Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

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Marketing Content Marketing Social Media Employee 214

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. First off, brief your executive leadership on social,” says Arik. Influencer Marketing Goes Beyond Selling. What about Twitch? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. PR is always evolving.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 99

Survey Trends Marketing Creativity 99

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” And that leads me to a recent report from Edelman + LinkedIn titled “The 2021 B2B Thought Leadership Impact Study.”

Leadership 60

Leadership LinkedIn Case Study Consumer 60

PRSay

NOVEMBER 30, 2021

Continuing to adapt, we moved our 2021 conference to the fall for the first time ever and chose Nashville as the place to convene after far too long. The theme — “Hitting a High Note in 2021… and Beyond” — struck the right chord. and chaired Counselor Academy’s 2021 conference. If you really want to stand out, have an opinion.

Agency 86

Agency Leadership Conference Groups 86

Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. So, how did marketing do?

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Survey Marketing B2B Comparison 149

Communications Conversations

MAY 3, 2021

” That didn’t sit well with employees (or the internet, which unsurprisingly lit up Basecamp’s leadership team the last week). They know the market is strong in many areas right now. Meanwhile, senior leadership at many companies appears to be acting like they still have control. They know they are in demand.

Marketing 88

Marketing Employee Leadership Local 88

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Flack's Revenge

DECEMBER 12, 2022

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021.

Real Estate 156

Real Estate Case Study Technology Education 156

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. The sector’s accelerated growth, however, makes it hard for companies to stand out.

Enterprise 261

Enterprise Privacy Government Software 261

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Conference 310

Conference Trade Shows Technology Video 310

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. Arik Hanson).

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Survey Communications Measurement Internal 127

wiredPRworks

MARCH 23, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Web 119

Web Transportation Social Media Community 119

PRSay

FEBRUARY 14, 2023

It’s important to keep the conversation about ethics alive among our members, especially as new trends and issues continue to play out in the media landscape.” Young practitioners, senior practitioners — we’re all being asked to communicate on behalf of organizations, whether through marketing initiatives, social media or the press.

Ethics 140

Ethics Training Social Media Leadership 140

wiredPRworks

MARCH 10, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Creativity 98

Creativity Communications Instagram Interviews 98

PRSay

DECEMBER 10, 2020

As we close the calendar on this year, by all accounts, casual communications are here to stay and organizations should think strategically about how to approach, plan and execute at the right level in 2021. There’s a lot of me-too marketing that happens in difficult times. Keep it real. People try to jump on to the bandwagon.

Communications 153

Communications Nonprofit Employee Film 153

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Marketing and PR jobs have changed, so what skills do you need to succeed?

Social Media 52

Social Media Corporate Communications Media 52

Stern + Associates

MARCH 15, 2023

A long-time authority on unpacking AI’s practical applications for gaining a competitive edge , el Kaliouby eloquently explains what these revolutionary tools are and how they work, then breaks down their current applications in the creative industry, marketing and coding.

Technology 96

Technology Ethics Tools Creativity 96

Konnect Agency

NOVEMBER 8, 2021

2021 has been notorious for its high volume of investments and as a result, the financial media landscape is rapidly adjusting. According to a Crunchbase News report, in just the first half of 2021, global venture funding shattered records with more than $288-billion invested worldwide. Key Takeaways.

Agency 98

Agency Financial Media Training Training 98

Stern + Associates

APRIL 15, 2022

Vice Chairman of S&P Global and Chairman of CERAWeek , he is the author of several books including “ The New Map: Energy, Climate, and the Clash of Nations ” (2020), which examines major trends that will shape the world and drive us into the future. Imagining the Next Global Economy.

Energy 62

Energy Government Internal International 62

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. And, what trends do you see driving our industry in the next 30 years?

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Publicity Leadership Corporate Agency 174

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. Over the years, influencer marketing has been on the rise. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Prohibition

DECEMBER 19, 2022

Meta’s threat to remove the news element wouldn’t be the first time; in Australia in 2021 Facebook blocked the sharing of news, government communications and commercial pages in a similar incident. Best pillars include personal stories, employer branding, social responsibility and thought leadership.

Instagram 62

Instagram LinkedIn Social Media Media 62

wiredPRworks

MAY 23, 2022

Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

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LinkedIn How To B2B Social Media 52

Reputation Us

DECEMBER 14, 2022

According to Citi, the total market for the Metaverse could be between $8 trillion and $13 trillion by 2030 , with total users numbering around five billion. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. See our blog on for more details.).

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Reputation Insurance Insurance Employee 78

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax.

SEO 103

SEO Automotive YouTube Video 103

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. How did they meet?

Financial 52

Financial Social Media Banking Media 52

wiredPRworks

MAY 25, 2022

Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Let’s Connect!

Television 52

Television YouTube Pinterest Radio 52

Sword and the Script

DECEMBER 14, 2021

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. Every year this breaks down the results and covers dozens of marketing surveys and studies. And now on to the statistics summarizing marketing in 2021….

Marketing 102

Marketing Survey B2B Government 102

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In 2021 it went on a $100 million buying spree: In June, it made a $24.5 In 2021 it went on a $100 million buying spree: In June, it made a $24.5

Software 78

Software Case Study Technology Tools 78

Shift Communications

SEPTEMBER 21, 2017

How Is The Market Changing? We’re seeing a steady year over year increase in IT security and network security searches in Google Trends. We’re also seeing increased investment and market crowding. How does this factor into PR and marketing strategies for B2B security vendors? The Consequences For B2B Security Vendors.

B2B 60

B2B Leadership Crisis Communications Technology 60

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Scottish / Irish / Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Strategy 52

Strategy Training Insurance Insurance 52

wiredPRworks

APRIL 6, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

How To 52

How To Engineering System Insurance 52

wiredPRworks

MAY 18, 2022

There’s probably no better person on the planet to talk about small business and marketing than Barry. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Her podcast, Growing Social Now, launched in 2021. What you’ll learn from Barry Moltz and ChangeMasters.

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Small Business Social Media Radio Media 52