PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements. s cancel saga continues.

Trends 71

Trends Reputation Course Media Relations 71

PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. Jon Goldberg is the founder of Reputation Architects Inc. ,

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Crisis Management Crisis Crisis Communications Employee 214

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. .*

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Brand Branding Media Measurement 370

Victorious PR

FEBRUARY 4, 2023

Social media is essential for brand reputation because it allows companies to connect with their audience, build a positive image, and have professionals know what to do in a crisis. With the use of social media and various platforms to share information, a positive reputation is critical to the success of your brand.

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Reputation Publicity Real Estate Social Media 52

Reputation Us

MARCH 31, 2021

SACRAMENTO, CA, March 30, 2021 – The Western Bankers Association ( WBA) has updated and elevated its Incident Response Program (IRP) to address the steady increase in cyberattacks since the COVID19 pandemic. Crisis communications plan for data security incidents. Review of crisis communications plan.

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Insurance Insurance Banking Crisis Communications 78

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities.

Communications 52

Communications How To Corporate Training 52

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

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Crisis Management Crisis Crisis Communications Airlines 88

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

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Crisis Management Social Media Crisis Media 118

Ethical Voices

OCTOBER 16, 2023

I started in supply chain operations communications doing internal operations comms for our associates, communicating to them changes in their roles, changes in processes that they do every day, and then in April moved to the press office. Years ago, I did a crisis communications certificate through PRSA. Take your time.

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Ethics Data Crisis Apparel 81

Prohibition

JANUARY 14, 2022

What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. A little like TV of old, where the once-dominant broadcast channels gave way to more narrowly targeted cable networks, social platforms will appeal to specialized audiences and those seeking like-minded social communities. ” ~ Prof.

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Writing Communications Marketing B2B 188

Landis PR

DECEMBER 4, 2023

billion in 2021. Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

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Marketing Content Marketing Storytelling B2B 59