5W PR

DECEMBER 7, 2020

Acquiring new customers was cited as the top 2021 social media outcome by 73% of marketers, up from 46% last year. As a crisis communications plan, this policy should guide responding quickly and responsibly to any unanticipated issues that may arise. That was followed by brand awareness (64%) and driving conversions (45%).

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Social Media Trends Media Policies 103

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. — Melissa Fulcher (@mkfulcher) June 28, 2021. — Aldi Stores UK (@AldiUK) April 16, 2021. FreeCuthbert.

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PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Nobody plans to fail. They just fail to plan.

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Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. PR pros often review and edit when appropriate.

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Training Media Training Reputation Crisis Communications 195

PRSay

OCTOBER 22, 2021

“Our communications strategies and ways of working were based on whatever had happened the day before.”. 20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. Seay was one of three Delta panelists on PRSA’s Oct.

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Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Crisis Communications. PR is always evolving.

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Training Media Training Reputation Crisis Communications 370

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements.

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Trends Reputation Course Media Relations 71

Onclusive

AUGUST 3, 2021

.* And communicators are also more satisfied with their measurement efforts—41% say they are satisfied with their efforts this year, compared to 28% in 2020. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft.

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Brand Branding Media Measurement 370

Landis PR

MAY 9, 2022

Successful crisis communications strategizing occurs before an incident. Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Get Your Crisis Team Together: Convene your team as quickly as possible to establish roles and responsibilities.

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Crisis Communications Crisis Communications Guidelines 59

PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. Plan for the worst.

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PRSay

FEBRUARY 1, 2022

For the 2021 Anvil programs — as the role of communications evolved before our eyes in the throes of the pandemic, we greatly modified both the Silver and Bronze Anvil categories to match the realities we were all facing.

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Crisis Communications Crisis Creativity Data 149

Maxim Behar

DECEMBER 16, 2021

PR expert Maxim Behar and psychologist Mladen Vladimirov commented on the most googled names by Bulgarians for 2021, the discussion took place in the studio of "Bulgaria this morning", and focused on the likes of Kiril Petkov, Juliana Gani and the Covid vaccine. Results "Elections 2021", "Measures", etc. In 4th place is "Elections".

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Google Engineering Sports Comparison 52

Reputation Us

NOVEMBER 7, 2023

percent of all M&A deals announced during 2021 involved a leak. Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Creating a robust crisis communication plan is imperative.

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Reputation Real Estate Internal International 78

PRSay

JANUARY 14, 2022

More than 50 years later, his words ring true as a map to become a better communicator in 2022. It’s not like 2021 was a tunnel of love. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Last year offered very few glory days.

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Communications Trends Nonprofit Radio 152

Reputation Us

MARCH 31, 2021

SACRAMENTO, CA, March 30, 2021 – The Western Bankers Association ( WBA) has updated and elevated its Incident Response Program (IRP) to address the steady increase in cyberattacks since the COVID19 pandemic. Crisis communications plan for data security incidents. Review of crisis communications plan.

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Insurance Insurance Banking Crisis Communications 78

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

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Resources Technology Data Tools 195

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

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Crisis Management Crisis Crisis Communications Airlines 88

Maxim Behar

OCTOBER 13, 2021

We will now discuss this topic in the studio together with the PR expert Maxim Behar and Daniel Kiryakov from the Center for Analysis and Crisis Communications. Good morning to you two! Maxim Behar : Good morning!

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Government Course Fashion Policies 52

Reputation Us

NOVEMBER 15, 2021

The global top-fifty companies have nearly $11 trillion of intangible assets, according to the Howden “ Insuring the Invisible ,” report published by the insurance broker in April 2021. Insurance will not protect you from harmful damage; it is not a substitute for creating a solid crisis communication plan.”.

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Insurance Insurance Exercises Reputation 97

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

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Crisis Management Social Media Crisis Media 118

Newsfile

OCTOBER 24, 2023

In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. Online reviews help consumers that are shopping around and searching for the best products. In addition, consumers are expecting to be heard when they post negative feedback.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong. Reports and analysis from the JOTW survey in prior years: 2021 JOTW Communications Survey.

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Survey Communications Measurement Internal 129

Prohibition

AUGUST 5, 2021

We are officially halfway through 2021, where has the time gone?! — HSBC UK (@HSBC_UK) June 4, 2021. — Melissa Fulcher (@mkfulcher) June 28, 2021. FBPE #ProgressiveAlliance (@iampetmutton) June 25, 2021. Don’t worry if you missed May’s round up, you can find it here. It’s time to break the #ViciousCircle.

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Banking Social Media B2C Course 62

Prohibition

JULY 14, 2021

— YOU Magazine (@YOUMagSocial) May 5, 2021. May 2021 marked the 20-year anniversary of the greatest animated movie of all time (in our opinion!), — sushi (@martijnvilijn) May 19, 2021. — Bolu Babalola (@BeeBabs) May 18, 2021. The Guardian’s Shrek Slander . delete this [link]. Did you get the guy?

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Training Employee Government B2C 62

Solo PR Pro

JANUARY 18, 2022

And in 2021, she took full advantage of the freedom her self-employed lifestyle offers — Shirley and her 13-year-old son moved to Florence, Italy. “I She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia.

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Meeting Pharmaceuticals Healthcare Pitching 107

Ethical Voices

OCTOBER 16, 2023

I started in supply chain operations communications doing internal operations comms for our associates, communicating to them changes in their roles, changes in processes that they do every day, and then in April moved to the press office. Years ago, I did a crisis communications certificate through PRSA. Take your time.

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Ethics Data Crisis Apparel 81

Shift Communications

SEPTEMBER 21, 2017

According to Cybersecurity Ventures , “Worldwide spending on cybersecurity products and services is predicted to eclipse $1 trillion for the five-year period from 2017 to 2021.” Craft a 360-degree crisis communications plan. We’re also seeing increased investment and market crowding.

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B2B Leadership Crisis Communications Technology 60

Victorious PR

JANUARY 27, 2023

Also, having a designated team on your side and creating a crisis communication plan can be a good idea to anticipate any potential negative situation. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

Solo PR Pro

JANUARY 17, 2023

Brandon Lee (BL): I first realized it was a possibility for me in the summer of 2021. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. Kathy Casciani (KC): I officially became a solo PR Pro in April of 2022.

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Agency Travel Groups Community 108

Prohibition

JANUARY 14, 2022

Team roles and responsibilities need to be clear if your crisis communication plan is going to work. Your team members should all understand what they’re supposed to do in a crisis and how they can help each other. This will make sure that everyone understands their role in the event of an actual crisis.

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Crisis How To Crisis Management Crisis Communications 62

Victorious PR

FEBRUARY 4, 2023

PR professionals use various tactics, such as media relations, crisis communication, and events, to shape and communicate the organization’s message and image to the public. PR Builds Visibility With a trusted public relations team, your brand will have more visibility and personality to build that trust with others.

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Reputation Publicity Real Estate Social Media 52

PRSay

MARCH 23, 2021

We also built a 30,000 square-foot broadcast studio to hold events in the fall, which was successful, and then we transitioned into a vaccination site in 2021. We’re proud of what we’ve done. There is also a new project build-out. We were four city blocks and now we will be six city blocks with the expansion project.

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Crisis Employee Trade Shows Local 86

Sword and the Script

DECEMBER 26, 2023

AI takes out the grunt work “Generative AI has already changed the face of PR, enabling communicators to save a tremendous amount of time in finding the right journalists and creating content. However, going into next year, this technology will also change the way crisis communication and reputation management is done.

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Writing Communications Marketing B2B 190

Sword and the Script

NOVEMBER 12, 2019

TrustRadius was founded in 2021, and as its namesake suggests, focuses on the veracity of reviews. Interestingly, G2 has a profile of Gartner (and other review sites) on its website – with 18 reviews and four stars – which shows how the company is growing into services as well as software. 2) TrustRadius | @TrustRadius.

Software 17

Software B2B Marketing Data 17

Landis PR

DECEMBER 4, 2023

billion in 2021. Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2021

Brian Chovanec (@Brian_Chovanec) February 19, 2021. The former president saw the pandemic as a threat to his standing and preferred to ignore it, while Cuomo embraced his role as COVID crisis communicator. It’s a mistake that will stay with him for a long time, but a quick and sincere apology might have limited the damage.

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