ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. Crenshaw Communications is a New York PR and content agency specializing in B2B public relations for high-growth technology companies.

Report 156

Report Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Here are 10 of the most eye roll- inducing tech buzzwords and marketing speak that PR folk should try to avoid in 2021. And, the truth is, a company can be extremely successful without being disruptive. It refers to data that a company can then use to take concrete action, usually to identify causes of problems and their solutions.

Big Data 296

Big Data Technology Data Energy 296

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Which awards should I enter ?

B2B 295

B2B Industry Company Case Study 295

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital.

Industry 221

Industry Content Marketing Corporate Analytics 221

Agility PR Solutions

FEBRUARY 24, 2021

This makes companies consistently review the future of social media and […]. The post Evolving social marketing and media trends in 2021 appeared first on Agility PR Solutions. These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers.

Trends 185

Trends Marketing Media Social Media 185

Agility PR Solutions

JULY 26, 2021

percent of company revenue in 2021 from 11 percent in 2020. For its Gartner CMO Spend Survey, the firm surveyed 400 CMO and marketing leaders in North America, the UK, France and Germany from March 2021 through […]. percent of revenue in 2021 appeared first on Agility PR Solutions.

Marketing 155

Marketing Survey Company Publicity 155

Agility PR Solutions

JANUARY 20, 2022

Even though most of the time it’s leading up to the Super Bowl that companies start their ad campaigns around the country, last year was filled with some great ads from the very start. The post Advertising success in 2021: Top brand commercials of the year appeared first on Agility PR Solutions. Ford One of the best brand […].

Advertising 154

Advertising Advertising Brand Branding 154

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. In the work-from-home environment, companies will put greater emphasis on including family members in considerations and communications. With a new U.S.

Trends 184

Trends Communications Skype Employee 184

Business Wire

JUNE 29, 2021

2021 has been a big year for Special Purpose Acquisition Companies (SPACs). As of May 2021, more than $100 billion has been raised in SPAC public offerings. This process raises a very big question for communicators — how do you successfully communicate about and market a SPAC when your end target company is unknown?

Communications 468

Communications Blogging Company Marketing 468

Agility PR Solutions

AUGUST 5, 2020

As the COVID crisis continues to shake up the business world, new research from tech PR firm ARPR reveals where tech PR and digital marketing efforts are headed in 2021. The agency’s new study, Marketing in a Post-COVID World, found that 49 percent of respondents said their companies are unsure whether or not they will […].

Trade Shows 78

Trade Shows Company Crisis Study 78

Agility PR Solutions

SEPTEMBER 8, 2021

When it comes to releasing new products or services, a well-prepared press launch can make everything go much more smoothly for the company. The post 6 creative tips for a successful press launch in 2021 appeared first on Agility PR Solutions. If […].

Creativity 154

Creativity Technology Company Media 154

Agility PR Solutions

APRIL 27, 2021

Your brand’s public image is essential to making sales, finding new customers and making your company a success. The post 7 tips for a stronger public relations strategy in 2021 appeared first on Agility PR Solutions. As the name denotes, public relations is rooted in relationships.

Strategy 167

Strategy Publicity Company Analysis 167

Communications Conversations

APRIL 15, 2021

Or, what about figuring out if your company needs to be doing anything with emerging technologies and areas like NFTs and Augmented Reality? Yep, digital and social media marketing in 2021 is a lot more than “Facebook marketing” or creating landing pages. Given that backdrop, 2021 feels like a tipping point.

Social Media 179

Social Media Media LinkedIn Community 179

Agility PR Solutions

JANUARY 11, 2021

2021 is looking to be an exciting, yet challenging year for almost any company. While the promise of vaccines is giving everyone hope, we can’t expect 2021 to be a return to normal, at least not right away. The post 5 PR tactics to help you start 2021 on the right foot appeared first on Agility PR Solutions.

Company 151

Company Publicity 151

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. I just started in an ambitious company with 10,000 employees and a comms team of two. 37% said cutting through the noise.

Communications 159

Communications Survey Education Leadership 159

Agility PR Solutions

MARCH 9, 2022

As companies seek to reinvent themselves, improve the overall health of their business, and motivate staff, they are placing an increased emphasis […]. The post Lean into learning: New report explores 2021 learning trends and the future of skill building appeared first on Agility PR Solutions.

Trends 147

Trends Report Company Publicity 147

Agility PR Solutions

JUNE 6, 2022

percent of total company revenue in 2022, an increase from 6.4 percent in 2021, according to Gartner. of overall company revenue in 2022 appeared first on Agility PR Solutions. Following two years of precarious budgeting in a volatile, if not hostile marketplace, marketing budgets have climbed to 9.5

Company 147

Company Marketing Publicity 147

Agility PR Solutions

APRIL 11, 2021

Since every company is vastly different, there is […]. The post PR 101 in 2021: Life in a changing public relations landscape appeared first on Agility PR Solutions.

Publicity 146

Publicity Crisis Management Crisis Company 146

PRSay

OCTOBER 13, 2021

As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. 11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. To build trust with the public, companies “have to commit to it at all levels of the organization.

Communications 144

Communications Pharmaceuticals Corporate Film 144

Agility PR Solutions

MAY 24, 2021

If you are entrusted to represent a company to the media and present messaging to the public, you have an enormous responsibility to not only be factually accurate, but to also be persuasive. The post PR in a post-COVID world: 3 ways to sharpen your skills for 2021 appeared first on Agility PR Solutions.

Publicity 154

Publicity Company Media 154

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. Let’s take a look at just a few of the visual trends I think could impact your content strategy in 2021: #1 – Surreal faces.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

NewsWhip

SEPTEMBER 8, 2021

We measured the top flavors that we’ll see in the fall of 2021— let’s take a look at who will be the winners of the season. Apple picking, apple pie, and applesauce are all fall favorites, so the decision to capitalize on the flavor has been popular in 2021. In the last three months, there have been 10.1k engagements. interactions. .

Trends 145

Trends Hotels Brand Branding 145

Reputation Us

SEPTEMBER 18, 2020

Typically, when a crisis inflicts a company, leaders go on the defense. For each department, the following questions can be posed to the respective department leaders to gather insights into potential crises: What are some existing and potential issues that you foresee in 2021? . 2021 READY. CRISIS OFFENSE, NOT DEFENSE.

Crisis 78

Crisis Real Estate Crisis Management Financial 78

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Later, when you’re no longer at the company, those people will remember you, take your call and help you out.

Agency 147

Agency Creativity Brand Branding 147

Solo PR Pro

DECEMBER 17, 2021

2021 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2021. All her clients are tech startups, growth companies, or VC firms—and each of them came to her through referral. Want to join this inspiring network of Solo PR pros in 2022?

Banking 96

Banking Film Transportation Financial 96

NewsWhip

AUGUST 18, 2021

It seems these days as if every start-up is pushing some version of AI or machine learning, and that’s to say nothing of the established companies that are incorporating it into their own workflows. There was a wide range of content about artificial intelligence on the web in 2021, and several of the pieces had artistic applications.

Company 148

Company Web Ethics Analysis 148

Axia PR

JANUARY 5, 2021

January 2021 – New Year, New Plan. Agile Marketing Strategies Your PR Team Needs in 2021. In a few short days, we’ll be able to put 2020 to rest and usher in 2021. As companies settle in for a brand new year, marketing leaders have the opportunity to set new priorities and shift roles and responsibilities to meet new demands.

Strategy 107

Strategy Meeting Company Marketing 107

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Brand purpose has real purpose. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Institute for Public Relations

OCTOBER 6, 2023

457 respondents had disabilities, which included sensory, physical, neurodiverse, … Continue reading How Companies Can Address Barriers for Consumers with Disabilities → Business Disability Forum and Open Inclusion researched the experiences and preferences of consumers with disabilities.

Consumer 52

Consumer Company Survey Industry 52

PRSay

OCTOBER 22, 2021

20 ICON 2021 panel titled “The State of Diversity, Equity and Inclusion in PR and Communications. Carter said FleishmanHillard is prioritizing diverse talent in its hiring processes, with such candidates representing 40 percent of its new hires in the first half of 2021. Census Bureau.). “We

Communications 112

Communications Comparison Energy Employee 112

PR in High Definition

JANUARY 26, 2022

Apple also became the first company to hit $3 trillion market value , and while it did later slip it was still marked a landmark moment in tech. In more positive news, there was lots of evidence that 2021 was a good year for many. And, on the ground, Strava’s data showed that people were 38% more active in 2021 than 2020.

Privacy 62

Privacy Technology Google Video 62

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Does your company prefer to sponsor projects that focus on STEM, literacy, or food insecurity?

Company 143

Company Nonprofit Apparel Banking 143

Barokas

OCTOBER 21, 2020

He explained how his company implements a barbell strategy and follows the antifragile philosophy first introduced by Nassim Nicholas Taleb. He went on to share how these principles have helped his company thrive during turbulent times. So, how do these translate to communications success in 2021? Leave no stone unturned.

System 88

System Viral Strategy Survey 88

Business Wire

MAY 4, 2021

In 2020, the number of IPOs reached 480 , up from 233 in 2019, and this uptick in public offerings continues to rise in 2021. In fact, as of March 2021, U.S. markets recorded nearly 400 IPOs, a significant increase from the 37 IPOs recorded in the same period in 2020.

Blogging 220

Blogging Communications Company Publicity 220

Communications Conversations

SEPTEMBER 21, 2021

As director of comms, newsroom and social media for the biggest insurance company on earth, Angela has a big job. The post 8 women kicking a** in social media marketing in 2021 first appeared on Arik Hanson. Angela Benson, director of communications, newsroom and social media, United Health Group.

Social Media 146

Social Media Marketing Media Insurance 146

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. . Indeed, the company is coming off its best January sales numbers in company history. . “I

Analytics 78

Analytics Technology Instagram Leadership 78

PRSay

JULY 20, 2021

In surveys of more than 10,000 consumers in the United States, the United Kingdom, Germany, China and Brazil, less than half (45 percent) of respondents said they’re willing to let companies collect their personal information in exchange for more convenience. Illustration credit: jozefmicic ].

Study 105

Study Consumer Company Privacy 105