Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. There were some serious PR blunders in 2020. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

NOVEMBER 3, 2021

There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. More than three-quarters say that perceptions of public relations as a strategic business driver have changed during 2020.

Corporate 113

Corporate Communications Government Crisis 113

PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. Nashville is a city of big dreams… And songwriting is the most elemental form of storytelling. The news doesn’t arrive in a vacuum.

Storytelling 60

Storytelling Writing Conference Radio 60

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

Healthcare 131

Healthcare Privacy Print Community 131

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. I figured I was going to have some time without income,” he says recalling March 2020. Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

The Hoffman Agency

MARCH 4, 2021

By Christian Demaude, Intern. Hey there all, I’m Chris one of the new interns at Hoffman. Ever since the start of 2020, the reality we live in has been pretty rough – something which feels all the truer now that I’ve begun working. A hot take, to be sure. So far working from home has been pretty good, all things considered.

Internal 63

Internal International Storytelling Agency 63

Stern + Associates

APRIL 15, 2022

Vice Chairman of S&P Global and Chairman of CERAWeek , he is the author of several books including “ The New Map: Energy, Climate, and the Clash of Nations ” (2020), which examines major trends that will shape the world and drive us into the future. Global Shifts Are Creating Opportunities. Imagining the Next Global Economy.

Energy 62

Energy Government Internal International 62

Sword and the Script

JUNE 30, 2021

Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast. Presentation: The 2020 JOTW Communications Survey.

Survey 118

Survey Communications Ethics Measurement 118

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. Storytelling and marketing are the same thing,” he said. Now is the best time in history to be a storyteller.

Conference 114

Conference Film Storytelling System 114

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Sword and the Script

AUGUST 18, 2020

The message continued, “Scribd will begin operating the SlideShare business on September 24, 2020.” We dug into this in the 2020 JOTW Communications Survey this year. Communicators have an obligation to also tell the truth internally and manage expectations. Why was this going to happen? Cherry-picking. “I Profit-driven.

Ethics 99

Ethics Communications Survey Public Affairs 99

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Internal comms demand more focus. “62% Other interesting statistics: PR tech desires.

Survey 81

Survey Corporate Communications Financial 81

Contently - Strategy

AUGUST 11, 2022

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” Prior to March 2020, Zoom calls and people working remotely were rare and few and far between.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Solo PR Pro

JANUARY 11, 2021

Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. PR is the storyteller of the organization. As we near the end of this year, there is a spotlight shining on communicators and our work.

Industry 79

Industry Print Ethics Internal 79

The Hoffman Agency

AUGUST 10, 2021

By Reanna Griffith, Intern. I first realized that I wanted to go into public relations (PR) during the first lockdown in March 2020. Fast forward to the present, and I have been an intern for over a month now and could not be happier with the experience so far. This internship is everything I wanted it to be and more.

Journalism 36

Journalism Internal International Agency 36

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. So we decided to analyze the local stories and publishers that are getting the most public interest. Let’s dive in. . Local-national publishers.

Local 88

Local Comparison Trends Television 88

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. On Friday, March 13, 2020, we sent our staff to work from home.

Crisis 86

Crisis Employee Trade Shows Local 86

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

JANUARY 14, 2020

By 2020, some 87% of all vehicles in the U.S. She’s my guest on this first edition of the Off Script Q&A series of 2020. SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team.

Marketing 78

Marketing Data Wireless Industry 78

PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts.

Film 62

Film Travel Television Local 62

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Graphic designer / visual storyteller. What are our plans to augment the team through more advanced internal training or staff changes? Data analyst.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Konnect Agency

FEBRUARY 16, 2021

At the risk of sounding cliché, 2020 was a year that brought infinite challenges to the business world. From bustling offices that turned to 100% remote working environments, and in-person connections moving entirely to Zoom, the way we conduct business internally and externally pivoted almost overnight.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Internal comms takes center comms stage in hybrid work. CISOs turn to comms pros for comms help.

Marketing 185

Marketing Content Marketing Data Social Media 185

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Ageism is getting old. Long on experience” used to be a badge of honor.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 188

Writing Communications Marketing B2B 188

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Keep an eye on their webinar announcement for registration details.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

NewsWhip

DECEMBER 5, 2019

Rometty, International Business Machines (IBM) Corporation. Lisa Palmer will become CEO of Regency Centers Corporation on January 1, 2020. Kristin Peck will become CEO of Zoetis on January 1, 2020. on February 11, 2020. Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Mooney, KeyBank.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. The addition of Meltwater and Cision marks the third partnership I’ve observed in 2020 for TVEyes.

Pitching 78

Pitching Instagram Survey Data 78

5W PR

MAY 27, 2022

The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7 Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2020. Effective storytelling improves valuations. Annual spending on PR software grew 14.7% to approximately $5.5 billion in 2021 . to approximately $5.5 billion in 2021.

B2B 113

B2B Marketing Survey Software 113

Stern + Associates

FEBRUARY 9, 2023

Howard’s examples from her own leadership journey uplift leaders and high potentials alike by emphasizing the importance of having the courage to innovate, engage with a diverse team and make and learn from mistakes – which she explains in-depth in her bestselling audiobook, “ Sex, Race and Robots: How to Be Human i n the Age of AI” (2020).

Engineering 62

Engineering Biotechnology Leadership Technology 62

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Like 2020 and 2021, 2022 will be a year of great uncertainty. So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. As Harvard’s all-time winningest basketball coach , Tommy Amaker is an expert at driving performance outcomes.

Leadership 62

Leadership Policies Engineering Technology 62