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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. Relationships?

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Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

In a 2020 Harris Poll that surveyed members of all generations, more than half of Gen Z respondents (ages 10-25) said they consider themselves creative, compared with only 44 percent of older respondents who described themselves the same way. Invite your new employees and interns into the board room. Bring in young voices.

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The best from Firefly in 2020

PR in High Definition

I don’t think I’m wrong in thinking that many of us are very much looking forward to saying farewell, au revoir and auf wiedersehen to 2020. If anything, the whirlwind of 2020 got us talking, debating and sharing so much more, with lots of great new ideas and reflections in the comms space. Bring it on!

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How 2020 Has Highlighted the Importance of Being Open and Honest

PRSay

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? For many, it should mean refocusing on the importance of being open and transparent.

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ICON 2020 Preview: Lata Nott on Communicators, First Amendment Freedoms and ‘Expensive Attention’

PRSay

What does this disruption look like to you in 2020? What should employees keep in mind if they want to speak out about politics at work or on their own social media accounts? At your employer, especially your private employer, most people are “at will” employees, and their employment can be at risk for a lot of things they say or do.

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Digital Marketing [2020 Guide]

5W PR

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. Do sales and senior leadership embrace and support marketing’s vision and plans? Yet another shows company employees introducing themselves and explaining things. ANNUAL CHECK UP.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.