5W PR

JANUARY 8, 2019

Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed.

Brand 74

Brand Branding Instagram Fashion 74

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” As we head into summer, do you have any travel and tourism trends to share? It’s a worthwhile investment.

Storytelling 60

Storytelling Tourism Travel Local 60

Solo PR Pro

APRIL 2, 2019

The Content Marketing Institute (CMI) annual report on benchmarks, budgets, and trends, sourcing data from marketers creating content consistently for at least one year, reveals these highlights: 56% of content marketers increased their spending on content creation over the last 12 months. Photo Credit: Kanda Euatham.

Content Marketing 45

Content Marketing Trends Report B2C 45

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. Supply path optimization or “SPO” might be the buzziest ad tech acronym of 2019.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. and beyond. Podcasts are mainstream. AW 360 Great Minds.

Marketing 306

Marketing Advertising Advertising Industry 306

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker calls out the use of edited and curated images as a means of storytelling. I’ve read all 300+ pages and summarised the stuff you need to know. I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it.

Report 81

Report YouTube Privacy Enterprise 81

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Fast forward to today.

Social Media 104

Social Media Marketing Media Analysis 104

PRSay

FEBRUARY 11, 2019

However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling. The Full Monty — Executive adviser Scott Monty curates a series of links about current events and trends in the worlds of technology, business, digital communications and marketing.

Communications 94

Communications Storytelling Analytics Web 94

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Taking stock of what worked and what didn’t in 2019 will help set goals for both campaigns and the larger strategy as a whole. If you’d like to stay ahead of trends in 2020 take a look at NewsWhip Analytics.

Strategy 103

Strategy Trends Storytelling Technology 103

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. and beyond. Podcasts are mainstream. AW 360 Great Minds.

Marketing 204

Marketing Advertising Advertising Industry 204

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97

Sword and the Script

JUNE 25, 2020

Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

NewsWhip

SEPTEMBER 5, 2019

Engagements to Web Content for Holidays in 2019. In 2019, it hit 2 million engagements in the span of four days this August. Engagements to pumpkin spice content in 2019. Engagements to Halloween content in 2019. Engagements to Christmas content in 2019. Not even late July, either.

Web 116

Web Data Trends Brand 116

Sword and the Script

JUNE 30, 2021

Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. Blog: What Does “Storytelling” Mean to You? 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey. Most common comms measurement methods.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. PR grows more in demand. Public relations is HOT right now. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Might not be the sexiest trend of 2020, but it has teeth. The stats back it up.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. Media and journalism. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Landis PR

DECEMBER 20, 2021

billion mark in July 2019, as reported by WeAreSocial. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Analyze trends in real-time. Photo courtesy of Pexels. By Robin Carr, LCI.

Social Media 52

Social Media Brand Branding Customer Service 52

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”. click image for higher resolution).

Employee 147

Employee Writing Print Survey 147

Communications Conversations

OCTOBER 10, 2019

I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020. While I think that number is very high, it’s also indicative of where we’re at in 2019. Yes, video storytelling is at an all-time high in terms of interest. But, so is audio.

Brand 79

Brand Branding Survey Conference 79

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Going against the trend for longer ads, Unruly also found that shorter ads can be as effective, if not more effective, than longer ads. Read more: Super Bowl 2019 Data via Marketing Charts.

Advertising 85

Advertising Advertising B2C Retail 85

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Going against the trend for longer ads, Unruly also found that shorter ads can be as effective, if not more effective, than longer ads. Read more: Super Bowl 2019 Data via Marketing Charts.

Advertising 60

Advertising Advertising B2C Retail 60

Karen Freberg

MARCH 31, 2022

As discussed in class, we need to be aware of when to interject ourselves into the conversation, when to reach out, and how to best position ourselves with a trending topic (if we partake in it or not). Ryan and I got connected back in December 2019 on Twitter (seriously the best social media platform ever!).

Social Media 85

Social Media Industry Film Viral 85

The Hoffman Agency

MARCH 22, 2019

Nevertheless, with clear criteria in mind, we reached out to the show’s stakeholders and participants, trawled through all the information available to us, and systematically identified trends and interesting nuggets of information that would make for remarkable tales to tell. We are extremely honoured to be part of it once more.

Trade Shows 28

Trade Shows Storytelling Conference B2B 28

NewsWhip

JANUARY 16, 2020

2019 was a mixed bag according to the most engaged stories, but out of all news published in 2019, there were a few that reached stand out numbers and framed the narrative for the entire year. More than that, 2019 was a lesson in the power of local news to bring issues to a national audience. Top 25 most engaged stories in 2019.

Web 103

Web Local Journalism Storytelling 103

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” This emerging trend poses worrisome implications for journalists, PR professionals, and publishers alike.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MAY 26, 2020

(click any image for higher resolution) Other Notes from the 2020 JOTW Comms Survey Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. That’s up from 68% in 2019 and 51% in 2018. Top tactics in PR and comms.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Karen Freberg

JUNE 24, 2019

Fast forward two years later, we finally did it for 2019. Second, diversity and representation continue to be key trends many brands and agencies are looking at not just for their campaigns, but also for their work. I had only attended Cannes Lions once before, and it was amazing. Why was the Educators Summit created?

Education 64

Education Pinterest Creativity Facebook 64

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 97

Survey Media Relations Corporate Communications 97

Karen Freberg

FEBRUARY 4, 2019

Many people and news outlets have provided their own commentary on what the trends were and what stood out for them as far as the commercials goes, but I wanted to share w/ you some of my thoughts on the trends of the night from a social media professor perspective. This Super Bowl did not disappoint as far as elements to discuss.

Social Media 58

Social Media Trends Media Course 58

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” It’s why a simple request to like a photo of an egg on Instagram became a news sensation in 2019. How can they do that?

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ImPRessions - Crenshaw Communications

MAY 28, 2019

I started thinking about fanship recently while representing my agency at the 2019 PROI Global Summit, where celebrated marketing strategist David Meerman Scott delivered a keynote address on how fans are made and maintained. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire.

Brand 249

Brand Branding Insurance Insurance 249

NewsWhip

DECEMBER 5, 2019

Glossier almost single-handedly shifted desired makeup trends in the last few years to a more natural look, and they have social media to thank for their rapid rise. If you want to see how diversity and inclusion is talked about in 2019 you can read our full report here. Katherine Ellis.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78