Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Social listening. In fact, it’s free!

Trends 106

Trends Social Media YouTube Storytelling 106

PRSay

FEBRUARY 14, 2019

Platform,” as in social media site or other opportunity to express oneself. ” This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. “Wrap my head around,” meaning to comprehend. Linda of Bloomington, Minn., Michael of Alameda, Calif.,

Writing 138

Writing Storytelling Reputation Social Media 138

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. TikTok has become social media’s darling of 2020.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial. So what are some of the benefits of social media for business? Brands can leverage their content via social media channels and invite their followers to contribute. Photo courtesy of Pexels. By Robin Carr, LCI.

Social Media 52

Social Media Brand Branding Customer Service 52

NewsWhip

SEPTEMBER 26, 2019

2019 has had more articles (270k) written about climate change and climate-related initiatives than any previous year. With coverage about climate change comes a lot of conversation on all social platforms, but first we wanted to see which stories are rising above the rest in terms of engagement.

Social Media 127

Social Media Media Instagram Facebook 127

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. In 2019, beauty brands will win by: Creating online meets offline brand experiences. In 2019, the widest nets won’t necessarily retain the most fish.

Brand 74

Brand Branding Instagram Fashion 74

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. I get hit up all the time through my website and social media with appeals to bring the show to their neck of the woods. Are CVBs and other tourism groups pitching you now to come and visit?

Storytelling 60

Storytelling Tourism Travel Local 60

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? News releases and their place in 2019. How important is multimedia storytelling (video, design and photography)? Where does coding and predictive analytics fit in? About Martin Waxman.

Communications 208

Communications Analytics Social Media Media Training 208

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 146

Publicity Storytelling Instagram Pitching 146

5W PR

DECEMBER 21, 2018

But nothing works better, especially in today’s social media dominated marketplace of ideas, than good storytelling. The post 4 PR Components to Consider When Creating Your 2019 Content Calendar appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Big Data 60

Big Data Data Storytelling Measurement 60

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. Voice Search / AI. using these devices.

Trends 45

Trends Google Crisis Management Data 45

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. 6 Tell me a story Images as a medium continue to grow on the social web and internet. Meeker calls out the use of edited and curated images as a means of storytelling. 10 Vicious cycle of news Live images and streaming media are heightening our sensitivity to news.

Report 81

Report YouTube Privacy Web 81

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Digital and social media have created an experience that’s like “pumping static into a room. Storytelling. “In How do we want to be defined as a profession? “We

Conference 102

Conference Communications Storytelling Social Media 102

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). 2019 JOTW Communications Survey.

Survey 129

Survey Communications Measurement Internal 129

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. Engagements to Web Content for Holidays in 2019. In 2019, it hit 2 million engagements in the span of four days this August. Engagements to pumpkin spice content in 2019. Engagements to Halloween content in 2019.

Web 116

Web Data Trends Brand 116

Sword and the Script

JUNE 30, 2021

“This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. Blog: Code of PR Ethics?

Survey 118

Survey Communications Ethics Measurement 118

Stern + Associates

OCTOBER 10, 2023

According to award-winning author Johann Hari , the causes range from our devices, email and social media to even the air we breathe. He returned to the TED stage in 2019 with a gripping presentation on anxiety and depression. In today’s world our ability to focus is constantly being diminished by external forces.

How To 62

How To Film Interviews Employee 62

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! It’s about being able to build relationships and connections on social. Stories are key to be successful in social media today.

Social Media 85

Social Media Industry Film Viral 85

Communications Conversations

OCTOBER 10, 2019

Social media. Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020. Additional writers. Marketing. But, so is audio.

Brand 79

Brand Branding Survey Conference 79

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Are you looking to track your earned media in a way that’s easier and more efficient? Enter earned media management — the system we use to think about, track and measure earned media at Cision.

Media 74

Media Storytelling System Technology 74

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

AUGUST 2, 2019

But that doesn’t mean that the promotion, coverage or storytelling strategies related to display are flavorless. The 2019 display is a nod to the 50-year anniversary of the 1969 Apollo 11 mission to the moon, portraying the mission’s crew alongside the famous butter cow and calf. It just happens to fall on the same time each year!

Storytelling 89

Storytelling Strategy Agency Video 89

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 18) “I write and distribute press releases and get executives in front of the media.”. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”.

Employee 147

Employee Print Writing Survey 147

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. Is it more difficult to engage your audience and make a connection?

Conference 72

Conference Internal International Travel 72

Waxing UnLyrical

MARCH 21, 2019

Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. Storyteller. In 2019, smartphones are predicted to overtake TV as the device that demands most of our attention each day. It’s here I think an important distinction must be made. Soothsayer.

Technology 100

Technology Communications Training Newspapers 100

MaccaPR

JULY 24, 2019

Exhibit A: Never before have so many LGBTQ+ rainbows appeared on products and storefronts than Pride 2019. The Target team was hit hard with backlash about their policy from American Family Association and on social media. Fill Your Storytelling with Purpose. million to St.

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Corporate Retail Policies Employee 116

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 17, 2019

And storytelling. While there have been 44 published Off Script interviews in total, nine were completed in 2019. 4) Social media advertising as surround sound. “By By using social in combination with other traditional methods, you’re creating what I like to call ‘surround sound’ for prospects. Attribution.

Marketing 80

Marketing Storytelling Interviews B2B 80

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ).

Survey 174

Survey Marketing B2B Study 174

NewsWhip

OCTOBER 18, 2019

Engagements to Houston Rockets Coverage in 2019. While the web was focused significantly on Morey’s actions and the NBA’s response, social media told a different story. While social media continued to weigh in on the situation, stories began to die down until LeBron James made a comment about the situation.

Crisis 12

Crisis Crisis Management Facebook Social Media 12