Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. 2019 JOTW Communications Survey. Top three comms challenges.

Survey 129

Survey Communications Measurement Internal 129

PR 20/20

OCTOBER 10, 2019

Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees. 19% of subscribers work at companies with 10,000+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

MaccaPR

JULY 24, 2019

Exhibit A: Never before have so many LGBTQ+ rainbows appeared on products and storefronts than Pride 2019. Cargill created its Cargill Cares program, supporting more than 350 employee-led councils worldwide, including local charitable and civic organizations. Fill Your Storytelling with Purpose. million in school supplies.

Corporate 116

Corporate Retail Policies Employee 116

Waxing UnLyrical

MARCH 21, 2019

Storyteller. In 2019, smartphones are predicted to overtake TV as the device that demands most of our attention each day. Chances are if you’re reading this you are a professional communicator of some kind. Soothsayer. Whatever it is, your job is likely disseminating a message of some sort to people. It all goes away.

Technology 100

Technology Communications Training Newspapers 100

Solo PR Pro

APRIL 23, 2019

From their taking ownership of Philadelphia’s Thanksgiving Day Parade in 1986 to their 2019 partnership with Independence Blue Cross and Philadelphia’s Center City District for the “Deck the Hall” holiday light installation, 6abc’s perspective is that it is important to give back to the community it serves.

Community 45

Community Publicity Construction Television 45

The Hoffman Agency

NOVEMBER 14, 2019

All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements. If Greek mythology is your jam, Circe is the collision of ancient storytelling and modern twists. American Fire , by Monica Hesse. Circe , by Madeline Miller.

Storytelling 28

Storytelling Education Television Government 28

PR 20/20

JUNE 25, 2019

PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Storytelling with the Cognitive Content Hub™. Storytelling with the Cognitive Content Hub™. Since then, we've used strategic storytelling to grow the Institute into an industry-leading brand.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce.

Survey 174

Survey Marketing B2B Study 174

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace.

Corporate 274

Corporate Leadership Advertising Advertising 274

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. My friend, Lou Hoffman calls it the “F word” in storytelling – failure.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

MARCH 3, 2020

The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. The company announced a rebrand late in 2019 and the Agility partnership is the second of its kind this year, with the TVEyes partnership noted above.

Pitching 78

Pitching Instagram Survey Data 78

ImPRessions - Crenshaw Communications

MAY 28, 2019

I started thinking about fanship recently while representing my agency at the 2019 PROI Global Summit, where celebrated marketing strategist David Meerman Scott delivered a keynote address on how fans are made and maintained. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire.

Brand 249

Brand Branding Insurance Insurance 249

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” 27) Executives and employees as the way through the clutter. You can find all posts that reference Muck Rack here.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. While it all seems ingenious, most technology developers are unaware of the biases their employees build into programs.

Leadership 62

Leadership Policies Engineering Technology 62

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 28, 2022

That’s up from 17 interactions in 2019. 3) lack of employee experience (25%). Effective storytelling improves valuations. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. Case in point?

B2B 114

B2B Marketing Survey Software 114

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Include hyperlinks within your press release to drive traffic back to key landing pages.

Local 72

Local Storytelling Infographics Resources 72

PRSay

AUGUST 14, 2019

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. We have 130,000 employees. It starts with consistency.

Internal 66

Internal International Conference Public Affairs 66

Stern + Associates

FEBRUARY 9, 2023

Even before she broke ground as a scientist who has been named one of BBC’s Top 100 Women of 2019 and one of Newsweek’s America’s Greatest Disruptors , she broke the rules of what it meant to be an obedient daughter and, later, an obedient wife to pursue her own daring dream.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Seventy-five percent of marketers drive better ROI when they use visuals with their content, according to a joint study we did with Libris in 2019. Once the coronavirus hit, that all changed. healthcare system.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Seventy-five percent of marketers drive better ROI when they use visuals with their content, according to a joint study we did with Libris in 2019. Once the coronavirus hit, that all changed. healthcare system.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

Ethics 168

Ethics Communications Nonprofit Journalism 168

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Rates of internet and mobile adoption may be accelerating but 40% of the world is still not connected to the internet according to We Are Social’s Global Digital 2019 Report. Employees have the potential to be the most powerful advocates for an organisation.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

DECEMBER 15, 2021

The Institute of Development Studies has published best practice guidelines for inclusive storytelling. of employees worked from home during the pandemic. to £1.36bn in 2020 compared to £1.42bn in 2019. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Podcasts are great for the delivery of credible information and analysis, and storytelling. Every employee needs media training. Creative employee communications. This underscores the need for a robust digital presence.

Marketing 167

Marketing Employee Content Marketing Training 167