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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. International Association of Business Communicators (IABC) World Conference. Dates: June 9-12, 2019. Dates: October 20-22, 2019. Dates: September 3-6, 2019.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan.

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Looking to 2019: Planning for PR Pros

Solo PR Pro

The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. Also, update editorial calendars for 2019.”. This is especially true in this era of news breaking every second, where the wrong move on social media could have a dire impact.

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Do we need PR in 2019?

Prakkypedia

With 13 days until 2019, let’s turn our attention to whether organisations still need PR. This involves listing all of your current communications methods and channels (enewsletters, industry networking, paid advertising, social media) alongside a list of all your stakeholders (customers, partners, suppliers, staff).

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2019 Corporate Crises: Failure To Plan Is Planning to Fail

Reputation Us

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. So how does a company handle a corporate crisis in today’s world? Two years ago, Forbes published its “ 13 Golden Rules of PR Crisis Management.” Be Ready For Social Media Backlash. This year may be worse.

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Top nine PR crises so far for 2019

Prohibition

We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 4) A total fashion disaster: Gucci’s blackface sweater.

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From Online to Offline: Social Media Creates International Opportunities

Karen Freberg

As I have shared with my students all the time, blogging and social media can open up some amazing opportunities you would have never imagined. I presented my seminar talk all about the different challenges and issues that need to be discussed and reviewed by crisis communication researchers and professionals.