Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

APRIL 30, 2020

62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts.

Marketing 204

Marketing Advertising Advertising Industry 204

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Returning to authenticity. Social listening.

Trends 106

Trends Social Media YouTube Storytelling 106

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

NewsWhip

OCTOBER 10, 2019

The top stories for holiday trends in 2019 started as early as July this year. Top Articles for Holiday Trends in 2019. 2019 Engagements to Holiday Trends Content on Pinterest. Top Pinned Articles in 2019. Pinners are all about the food in 2019 so far. What’s trending now for upcoming holidays? Katherine Ellis.

Pinterest 113

Pinterest Trends Comparison Data 113

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. But first, answer me this: What’s your brand story, morning glory? Together, we will.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

5W PR

OCTOBER 3, 2018

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Virtual Reality (VR).

Technology 88

Technology Storytelling Consumer Brand 88

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to major racially-charged crises in 2019.

Training 97

Training Brand Branding Fashion 97

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. People were truly talking with brands (and other people). What do I mean?

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. One of the most important parts of ensuring a successful year in marketing and PR, is the relationships and quality of the team dynamic.

Strategy 60

Strategy Media Pinterest Storytelling 60

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Landis PR

DECEMBER 20, 2021

billion mark in July 2019, as reported by WeAreSocial. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers.

Social Media 52

Social Media Brand Branding Customer Service 52

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 146

Publicity Storytelling Instagram Pitching 146

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. It’s an area that brands should investigate. #6 I’m here for an athletics tournament.

Report 81

Report YouTube Privacy Web 81

5W PR

DECEMBER 21, 2018

Do they still have the influence you need in the markets you are trying to connect with? But nothing works better, especially in today’s social media dominated marketplace of ideas, than good storytelling. Take some time to evaluate the stories your brand has shared over the past year.

Big Data 60

Big Data Data Storytelling Measurement 60

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Content Marketing. Voice Search / AI. using these devices. Ready for the New Year?

Trends 45

Trends Google Crisis Management Data 45

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling.

Communications 90

Communications Storytelling Analytics Web 90

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year. Content as a priority, not a one-off campaign. Katherine Ellis.

Strategy 103

Strategy Trends Storytelling Journalism 103

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019. Katherine Ellis.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Communications Conversations

OCTOBER 10, 2019

Marketing. If I were a brand-side PR leader, I would be bolstering my budgets in the following areas–and here’s why: Video AND audio production. If I were a brand-side PR leader, I would be bolstering my budgets in the following areas–and here’s why: Video AND audio production. Additional writers.

Brand 79

Brand Branding Survey Conference 79

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Brands taking stands on political or social issues. Many would prefer to be independent of marketing and report to either the CEO or CCO.

Survey 118

Survey Communications Ethics Measurement 118

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. The empathy marketing problem.

Marketing 82

Marketing How To B2B Exercises 82

NewsWhip

SEPTEMBER 5, 2019

Engagements to Web Content for Holidays in 2019. In 2019, it hit 2 million engagements in the span of four days this August. Brands and publishers alike can count on a boost in engagements when they cash in on this in-between holiday treat. Engagements to pumpkin spice content in 2019. Not even late July, either.

Web 116

Web Data Trends Brand 116

Sword and the Script

JUNE 25, 2020

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You?

Survey 78

Survey Communications Public Affairs Ethics 78

5W PR

JANUARY 15, 2020

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Virtual Reality (VR).

Technology 78

Technology Storytelling Consumer Brand 78

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. And how do you get marketers to explore AI and take action?

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. That’s why it’s the subject of this week’s Unscripted Marketing Links (UML). It’s possible that brand recall went up as ads regained their humorous nature.

Advertising 85

Advertising Advertising B2C Retail 85

NewsWhip

SEPTEMBER 26, 2019

2019 has had more articles (270k) written about climate change and climate-related initiatives than any previous year. While Twitter was a live feed of the strikes and everyone’s opinion about them, Instagram was a more concerted effort to document the event, and brands showed out to support the strike as well. Katherine Ellis.

Social Media 127

Social Media Media Instagram Facebook 127

Stephen Waddington

JUNE 16, 2019

Two data points from the past week should concern you if you work in marketing, media or public relations. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital.

Print 60

Print Storytelling Newspapers Advertising 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 188

Writing Communications Marketing B2B 188

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. 30) “Marketing and branding strategy.”.

Employee 146

Employee Print Writing Survey 146

Deirdre Breakenridge

NOVEMBER 5, 2018

Our special guest leading the discussion will be Dr. Ai Addyson-Zhang, who is a college professor of Public Relations and an independent Digital Learning & Storytelling Consultant. Marching into 2019, what is one change that you are excited about implementing? ET, to discuss change and social media. Life changes can be challenging.

Community 150

Community Social Media Media Education 150

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. That’s why it’s the subject of this week’s Unscripted Marketing Links (UML). It’s possible that brand recall went up as ads regained their humorous nature.

Advertising 60

Advertising Advertising B2C Retail 60