Deirdre Breakenridge

AUGUST 9, 2017

Brendan Smith is currently studying marketing at West Chester University – College of Business & Public Management. Brendan graduated from Saint Peter’s Preparatory high school in 2014 and plans to graduate West Chester University in 2018. Anthony DeFrancesco is going into his senior year at Rutgers Business School.

Internal 170

Internal International System Financial 170

The Proactive Report

NOVEMBER 10, 2016

Not at all – while technology has disrupted PR in many ways it has also made it more accessible to the small business owner with a tiny budget. A recent prediction says that by 2018 84% of all content online will be visual. So how do you get your news and content displayed in these valuable search engines and new sites?

Engineering 160

Engineering Google Banking Small Business 160

The Hoffman Agency

DECEMBER 20, 2017

Many of them are positive changes, while some may be disadvantageous to small business owners. Starting in 2018 (except where otherwise noted), the following rules are changed: Tax rates. These dollar limits, as well as the $25,000 limit for buying a heavy SUV, will be indexed for inflation after 2018. What’s new.

Small Business 48

Small Business Transportation Employee Financial 48

PR for Anyone

AUGUST 17, 2021

It grew 800% from January 2018 to January 2020. Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” ” Newsjacking. I want you to look at TikTok because that is one of the fastest growing social media platforms. See what’s trending and pitch your expertise around that.

Trends 246

Trends Television Exercises Pitching 246

Solo PR Pro

AUGUST 31, 2021

When she’s not helping small businesses find their voice and grow their reach, you might find her on the mat as a practicing yoga instructor or helping expectant mothers as a certified doula. Meredith became a certified yoga instructor in 2018 so she could show others how yoga can help them in their daily lives as well.

Meeting 98

Meeting Real Estate Energy Agency 98

Landis PR

DECEMBER 20, 2021

In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Related articles: 4 helpful tips to make social media work for your business – Agility PR. Top 14 Benefits of Social Media for Your Business – Search Engine Journal.

Social Media 52

Social Media Brand Branding Customer Service 52

Critical Mention

APRIL 13, 2020

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

5W PR

MARCH 28, 2018

Executive Vice President of Consumer, Dara Busch, and Senior Vice President of Health/Wellness and Parenting, Annette Banca, were on site meeting hundreds of the movers and shakers disrupting the marketplace in 2018. Trends to Watch in 2018. consumer goods industry is being overturned by a new class of startups and small businesses.

Retail 60

Retail Trade Shows Consumer Trends 60

Communications Conversations

MARCH 29, 2019

Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. She oversaw the coordination of the massive social media efforts for the Super Bowl Committee in 2018, working with paid staff and social media volunteers to staff and manage the online presence of the event.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

JANUARY 6, 2019

It would be wrong to deny that media relations is part of public relations but our business is so much more. Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018. In 2019 as Past President she’ll be developing the relationship with the CBI and Federation for Small Business.

Radio 76

Radio Customer Service Small Business Analytics 76

Communications Conversations

MAY 3, 2018

I’m calling them the five unwritten rules of working from a coffee shop in 2018: Rule #1: The coffee shop is not your actual office. So, support that small business. And, I’ve picked up some tips that I thought might be helpful to share with you today. I see this all the time.

Small Business 60

Small Business Meeting Local Publicity 60

Critical Mention

SEPTEMBER 19, 2019

Jelly Marketing has been using Critical Mention since November 2018. We’ve also added an education arm to the business when we launched Jelly Academy ! The Academy allows our team to educate small business owners and entrepreneurs so they can be better equipped to run their marketing campaigns.”. Until next time!

Agency 79

Agency Marketing Media SEO 79

Mindful Marketing

NOVEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. million gifts given in 2018, including $400 million online. the biggest shopping season of the year can incite even the most apathetic shopper. All together, GivingTuesday saw 3.6 In the U.S.

Marketing 93

Marketing Nonprofit Case Study Small Business 93

wiredPRworks

APRIL 9, 2018

In 2018, 70% of sales professionals plan to invest more time on social selling. Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! .

Insurance 45

Insurance Insurance Financial Training 45

Shift Communications

APRIL 27, 2018

The sophisticated, discerning, visually aware consumer of 2018 requires far more than a billboard to be inspired. But in many of these cases, you first heard about it from a larger scale digital influencer… you tried it or saw it… and so you will share it and spread the word more organically. Old school word of mouth.

Television 68

Television Consumer Community Retail 68

wiredPRworks

FEBRUARY 12, 2018

A passionate educator who's taught everything from 42 art lessons for kids, to online career courses to community college workshops, to small business marketing for Chamber of Commerce groups, to customized corporate sales training, Barbara is a 2018 NSA Illinois Chapter Speakers Academy Dean. BarbaraRozgonyi.com.

Case Study 40

Case Study Conference Reputation Small Business 40

Karen Freberg

JULY 10, 2019

However, I think Candice does set the bar pretty high for not only working hard, but also taking the time to go the extra effort. She’s done several internships in social, including being part of the Kentucky Derby social media team this year. She is just starting her senior year in college.

Marketing 51

Marketing Ethics Study Case Study 51

Solo PR Pro

OCTOBER 23, 2018

The Tax Cuts and Jobs Act that went into effect at the start of 2018 brought a number of changes to what is and isn’t deductible for business owners. The IRS issued a new guidance on October 3, 2018, outlining further clarification on when you can and cannot deduct a meals and entertainment expense.

Sports 48

Sports Financial Writing Agency 48

Sword and the Script

NOVEMBER 23, 2019

The survey also broke average budgets out by size, with large businesses, with 1000 or more employees investing $405,000; medium-sized businesses with 100-999 employees investing $213,000; and small businesses with 1-99 employees investing: $81,500. Perspective: Some of the findings are really incredulous.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Solo PR Pro

JUNE 20, 2019

Freshbooks, the #1 accounting software in the cloud designed exclusively for service-based small business owners and independent professionals, recently released their “ Self-Employment in America 2019” report. However, it is estimated that fewer than 2 million Americans took the leap full-time in 2018. Source: Freshbooks.

Report 76

Report Software Corporate Study 76

Sword and the Script

FEBRUARY 20, 2018

1) How would you characterize the state of marketing in 2018? When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. If a campaign doesn’t work you still have a billion-dollar business, right? In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. . Targeting local and small businesses. Most small business owners find Facebook to be the best social media platform to connect with their customers.

B2B 344

B2B Facebook LinkedIn Small Business 344

PR for Anyone

APRIL 13, 2022

billion in 2018. 93% of businesses gain new customers as a result of branded video content. According to Tech Jury: Video is the number 1 source of information for 66% of people. Over 500 million people watch Facebook videos every day. More than 75% of all video views come from mobile devices. The global video market was valued at $39.61

Video 130

Video Strategy YouTube Interviews 130

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 12) July 30, 2018: ShareIQ. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. Sources: Seeking Alpha , PRWeek , PR Newswire ). million in funding.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

AUGUST 29, 2019

Besides that, in 2018 alone, companies who went this route earned an average of 520% ROI. Her mission is simple: to connect small business owners with the best tools and resources to help them thrive. Because these are people just like us, we’re more likely to believe them when they recommend a brand.

How To 74

How To Infographics Sports Small Business 74

Sword and the Script

APRIL 17, 2018

1) How would you characterize the state of marketing infrastructure in 2018? To survive in 2018 (and beyond), we have to focus the lens on the most critical metrics, and leverage tools that automate the collection and expression of these data points. He’s my guest on this edition of the Off Script Q&A series. .

Marketing 62

Marketing Technology Data System 62

ZudePR

DECEMBER 30, 2016

You will enjoy this book if you’re an entrepreneur, small business-owner, or someone trapped in a day job and dreaming of a way out. Someone afraid of starting a business. Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018. The authors deserve respect. They run 37signals.

Writing 84

Writing Google Meeting Airlines 84

MaccaPR

JUNE 27, 2018

From small businesses to Fortune 100 c orporations, brands now even appear to fight for center stage when it comes to advocating on such polarizing issues as gun control, the Administration’s travel ban, LGBTQ rights, racism, protecting the environment and diversity in the workplace.

Brand 70

Brand Branding Marketing Retail 70

Mindful Marketing

JULY 26, 2019

For instance, when Prada used Miquela to promote its 2018 collection, people probably recognized the ads as corporate messages, not an average consumer’s unbiased recommendation. More recently, some companies are offering to create unique animated spokespeople that even small businesses can afford.

Ethics 70

Ethics Consumer Reputation Corporate 70

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. December 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 166

Marketing Employee Content Marketing Training 166

Cision

APRIL 5, 2017

Chris Lynch: How do you think the state of the media will unfold in 2018? Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. John Avlon: A press release disguised as an op ed is still a press release. It must be something bigger than yourself. Our clients are frustrated with legacy systems.

Report 225

Report Media Advertising Advertising 225