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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. As one journalist cynically put it , WeWork is “a real estate business trying to look like a tech startup.” The post The Boldest PR Moves of 2018 appeared first on Crenshaw Communications.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.

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In era of eroding trust, occupations we find most—and least—trustworthy

Agility PR Solutions

The delicate balance of “trust” has reached a fever pitch in 2018—especially when it comes to Americans’ faith in those in a wide range of occupations, such as journalists, politicians, teachers, doctors, bankers, realtors, and car and insurance salespeople.

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Expansion in the China World Building Sets the Stage for Hoffman China in 2018

The Hoffman Agency

We literally ran out of real estate. The post Expansion in the China World Building Sets the Stage for Hoffman China in 2018 appeared first on "What's HAppening" Blog. Thankfully, with a helping hand from our global VP of Operations Lydia Lau, we were able to secure a second office in the building.

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Spotlight on a Solo PR Pro: Meet Meredith LeJeune

Solo PR Pro

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

Rethinking your website real estate. In 2018, the Nielsen Norman Group ran an eyetracking study to see exactly where people looked on the page when encountering ads. Not bad for promoting a webinar that covers complex marketing issues. Truthfully, we didn’t expect to double our webinar audience with a few tweaks.

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

” The user base is far more intergenerational than say, Instagram or Twitter, which means it’s prime real estate for content that recalls the reader’s “golden years,” whether you’re trying to connect with retirees over 65 or millennials recalling the ’90s. If the smell remains, re-wash.

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