Ronn Torossian

OCTOBER 6, 2018

Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. The post Ronn Torossian With Top Five PR Stories of 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. In the age of the internet, PR is now the new entertainment for the masses. Here’s five stories … READ MORE ».

Training 170

Training Blogging Media Relations Media 170

Prowly

JULY 18, 2018

Social media goes through changes all the time and given the fact that this is a constant state, you have to make sure you’re up to date with all of the developments taking place. The post Top 5 Most Effective Types of Social Media Advertising in 2018 appeared first on Prowly Magazine.

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ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. Audit the past year.

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Shift Communications

JANUARY 8, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media: ?. Traditional news media is struggling to survive, hemorrhaging cash. More Paywalls Go Up. The Duopoly Gets Stronger.

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ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Polish the company story, but don’t lose authenticity.

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Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Executives who approve budgets may be less inclined to do so if marketing teams can’t justify the increased spend on things like content marketing and earned media outreach with concrete numbers and analytics.

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Prowly

JULY 23, 2018

Hopefully, these five pointers will help you survive the upcoming drastic social media changes in 2018. The post 5 B2B PR Tips to Survive the Drastic Social Media Changes of 2018 appeared first on Prowly Magazine. Digital marketers need to stay up-to-date with the changing social environment.

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Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media: ?. Society and social media have created hyper-focused segmentation of the audience. Christopher S.

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The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018. The value of earned media grows – and everyone wants to grab control of it.

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Communications Conversations

JANUARY 8, 2018

It’s 2018 trend prediction season! Yes, it’s that time of year when we see roughly 4,632 social media trend posts on the internet. Organic social media is dead! 2018 is the year video explodes! Take a spin through it and let me know if you agree with my trend predictions for 2018.

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Social Media Trends Media Video 76

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. The post 5 Trends Shaping Tech PR In 2018 appeared first on Crenshaw Communications. 5 tech PR trends.

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PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Wright, Ph.D.,

Publicity 162

Publicity Social Media Television Measurement 162

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. But some media have responded with charges of “tribalism,” “virtue signaling,” and “imposing a worldview” on employees. The announcement generated scores of articles and lots of discussion on social media.

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Real Estate Policies Corporate Healthcare 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Both are movements that resonate with media and customers. There are lessons to be learned from each as new brands come on the scene in 2018.

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Brand Branding Retail Comparison 136

Onclusive

JANUARY 13, 2020

Although in 2018 the digital health industry received a record breaking $8.1 The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. Date / Time: January 30th at 1PM ET. How to use differentiated messaging to increase brand awareness in preparation for an IPO.

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Media Relations Media Financial Corporate 305

NewsWhip

APRIL 30, 2018

In our latest social media insights report, we take a look at the top trends for Mother’s Day content across the web, Facebook, Pinterest, and Instagram. The post Social Media Insights for Mother’s Day 2018 appeared first on NewsWhip. What’s the best way to celebrate Mother’s Day?

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Social Media Pinterest Media Instagram 74

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. Part 1: Earned Media. Society and social media have created hyper-focused segmentation of the audience. Part 2: Owned Media. PR Professionals Blindsided by Rich Media. Media monitoring has traditionally been focused on digesting and interpreting text. Part 3: Paid Media.

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Trends Publicity SEO Advertising 161

NewsWhip

MAY 10, 2018

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. The post What goes viral on Facebook?

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Viral Analysis Facebook Data 110

The Proactive Report

JUNE 20, 2018

The post 10 Content Trends to Watch in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. To produce excellent quality content that reaches your audience.you need a skilled team of content producers. Read the full article on the 10 Trends. Need help creating high-quality content?

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Trends Small Business Content Marketing Training 149

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. That’s why Cision recently updated its tip sheet, 10 Ways To Get More Earned Media , which walks through some best practices on forging the right relationships with journalists.

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Pitching Journalism Construction Writing 215

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. The post Social media insights for Father’s Day 2018 appeared first on NewsWhip.

Social Media 68

Social Media Pinterest Retail Media 68

Shift Communications

JANUARY 5, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in owned media: PR Professionals Blindsided by Rich Media. Media monitoring has traditionally been focused on digesting and interpreting text.

Video 60

Video Trends Media Tools 60

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you see PR & content marketing evolving in 2018?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Axia PR

NOVEMBER 9, 2021

Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd. Guest: Our episode guest is Ashley Billings, Media Relations Consultant at Axia. She joined Axia in June 2018. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C.

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Media Relations Media Report How To 171

The Resolution Blog

DECEMBER 29, 2017

It’s new year and we want 2018 PR campaigns to be award winners. If you really want 2018 an award winning year you need to invest a little time in PR analysis. Here’s an example; 2018 activity? Content creation activity plus a media sell in 2017 activity to review? 2017 Metric to take forward to 2018?

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Google Analysis Comparison Data 120

Axia PR

OCTOBER 15, 2018

Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. How to keep your company from making reputation-ruining mistakes. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

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Reputation Tools Social Media Company 275

PRSay

JANUARY 23, 2018

In 2018, I won’t be surprised to see even more of a willingness to consider outside-the-box candidates from different fields or industries. Social media. Digital media and individualized outreach are here to stay and have been colossal topics across the profession in 2017. Direct engagement with individual consumers.

Communications 130

Communications Leadership Social Media Creativity 130

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Here are five ways to gain visibility within Facebook in 2018: 1. Implementation Tip!

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Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Here’s what I spotted. #1

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Agility PR Solutions

MAY 22, 2019

To the delight of PR service providers—and indicative of their increasing value to the public relations industry—spend on media intelligence software and information solutions by PR pros surged to over $4.1 billion in 2018, according to a new report from Burton-Taylor International Consulting, part of the TP ICAP group.

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Software Internal International Groups 96

Sword and the Script

DECEMBER 16, 2017

Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies] were seeing increased spending in digital media, but decreased effectiveness; increasing costs, but decreasing sales lift.”.

B2B 84

B2B Media Survey Advertising 84

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

NewsWhip

MAY 22, 2018

Today, influencer marketing campaigns have become much more prevalent, niche, and accessible, due to transformations in social media. The post The 2018 guide to influencer marketing appeared first on NewsWhip. In our latest report, we look at influencer tactics on the web, Facebook, Pinterest, Instagram, and YouTube.

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Pinterest Marketing Instagram YouTube 92

5W PR

JULY 17, 2018

A world of review forums and social media channels means that there’s a constant conversation happening about today’s businesses, and the only way firms can set themselves up for success is to take control of their brand image. Here’s how groups can define their brand in 2018. Begin with an Online Audit.

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Brand Branding Social Media Advertising 97

Garrett Public Relations

DECEMBER 30, 2018

2018 held lessons for all of us in PR. The post 7 of the Best – and Worst – PR Plays in 2018 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins.

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Brand Branding Publicity Crisis Management 109

PR News

DECEMBER 13, 2017

As a result, this post, which highlights difficulties communicators will face in 2018, might not be the most pleasant read. The post 10 Pain Points PR Pros Will Face in 2018 appeared first on PR News Blog.

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Exercises Blogging Communications Media Relations 126

Brand24

JULY 30, 2018

10 best social media analytics tools are here. Everyone will find something cool: marketers, social media managers or analysts. Do you have your favorite tools?

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Analytics Social Media Tools Media 120