Communications Conversations

AUGUST 23, 2018

And, based on what I’ve seen with a few clients over the last year, I think that’s definitely a trend. This isn’t a huge revelation, as this has been happening gradually throughout 2018. But, it’s certainly a big behavior trend to note on Instagram. More “employee sharing” on LinkedIn.

Social Media 88

Social Media Trends Communications Instagram 88

Agility PR Solutions

JULY 30, 2018

It’s a decidedly socially conscious and outspoken age for businesses and brands, and consumers and employees alike—especially younger sectors like millennials and Gen Zers—want companies and their CEOs to take a stand on issues that are important to them because they feel these “brand stands” have true societal purpose and impact.

Company 87

Company Employee Consumer Brand 87

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”.

Survey 103

Survey Marketing B2B Content Marketing 103

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Agility PR Solutions

MAY 22, 2019

In 2018, 40 percent of Gen Z respondents reported that they would not repeat their decision to accept the job offer they had accepted—and only 51 percent said they […]. The post Candidate regret—many Gen Z employees rue accepting job offers appeared first on Agility PR Solutions.

Employee 60

Employee Report Trends Publicity 60

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Employee advocacy. Transparency. LinkedIn images. B2B platforms.

Social Media 61

Social Media Trends Media Instagram 61

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Yet employee communications is correlated with business success. Here are some additional reasons for a company of any size to raise its employee comms game.

Internal 136

Internal International Communications Employee 136

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement.

Social Media 62

Social Media Trends Media How To 62

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. Nearly 200 major CEOs signed on to invest in employees and serve customers as well as deliver for shareholders. The 2018 tax cut and fat corporate profits are a factor, along with the spotlight it placed on rich CEO pay packages.

Corporate 203

Corporate Reputation Employee Government 203

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Several trends that started in 2021 will grow to carry over into 2022. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. Issues from 2021 to carry-over.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. 2018 JOTW Communications Survey. Top three comms challenges. Arik Hanson).

Survey 127

Survey Communications Measurement Internal 127

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. SocialChorus last raised $12.5 It says it has “hundreds of customers…10 of the Fortune 50.”

Internal 146

Internal International Tools Software 146

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools.

Technology 84

Technology Social Media Tools Trends 84

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

NewsWhip

FEBRUARY 11, 2022

Feb 10th: Dollywood to offer free tuition to employees. We’ve written previously about how companies are competing in a tight labor market by offering perks to their employees, and that trend continues with Dollywood. . Feb 11th: Rihanna’s lingerie for men.

Employee 78

Employee Crisis Facebook Web 78

Communications Conversations

JANUARY 15, 2019

Or, what about the 2018 Edelman Trust Barometer that found business is more trusted than government and that 64% of people believe CEOs should take the lead on change rather than waiting for government to impose it. What I see here are three big trends coming together, and one large opportunity. This shouldn’t surprise anyone.

Government 74

Government Employee LinkedIn Insurance 74

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A company that regularly holds its own entertaining and relevant panel events can quite literally earn the label, because it’s taking the lead in an industry discussion on a trending topic to benefit customers. See this earlier post for best practices in putting on a successful PR event. Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

Communications Conversations

JANUARY 30, 2018

Other than Instagram, what’s the hottest social media platform in 2018? But, what is a bit surprising in the first few weeks of 2018, is the number of people talking about and asking about executive engagement on LinkedIn. It’s all real people–your employees, vendors and customers! Probably LinkedIn.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Stern + Associates

JANUARY 9, 2023

A disturbing trend started to emerge in 2022: more and more women leaders are leaving their companies, and the gap between the rate at which women and men were leaving is the largest it’s ever been.

Company 62

Company How To Leadership Strategy 62

NewsWhip

DECEMBER 4, 2019

10,000+ employees. This means they need to be aware of societal and cultural trends more broadly, beyond just what they presume matters to their businesses. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. CASE STUDY.

Analytics 78

Analytics Case Study Data Reputation 78

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. Talk to Us !

Corporate 72

Corporate Communications Survey Employee 72

Critical Mention

SEPTEMBER 19, 2019

We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “ Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. What are the latest PR Trends?

Agency 79

Agency Marketing Media SEO 79

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly. Email specialist. These (and more!)

Marketing 52

Marketing Technology Internal International 52

Solo PR Pro

OCTOBER 16, 2018

As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients. The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. The State of the Industry.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. unsplash-logo Rahul Chakraborty.

Web 68

Web Social Media Tools Enterprise 68

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. 1) Content marketing benchmarks.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

PRSay

AUGUST 6, 2019

Target was the first brand in 2018 to create a Gen Z incubator comprised of teens and college students by investing in Gen Z entrepreneurs across music, fashion and pop culture. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees.

Television 144

Television Instagram Consumer Newspapers 144

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 The feature allows users to “discover new influencers and publicity opportunities and stay abreast of the industry trends and emerging issues that are discussed on podcasts.”. Employee comms merger. Meltwater acquires Owler.

Pitching 88

Pitching Report Software Survey 88

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. Midsize firms bucked the flat growth trend. The rise of the virtual agency is a related trend. This is an agency model that covers a core group of employees supplemented by senior experts.

Interviews 115

Interviews Agency Industry Measurement 115

Bianchi Biz Blog

AUGUST 8, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Manufacturing technology when deployed effectively makes work less dirty, less dangerous and more fulfilling for factory employees and helps businesses hire more workers and pay them healthier wages. I moved into B2B publishing specifically in 2018.

Technology 93

Technology Meeting Media Analytics 93

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Joe Yonan (@JoeYonan) February 20, 2018. Consider Employees as Influencers.

Consumer 65

Consumer Corporate Employee Social Media 65

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. That changed in 2018.

Resources 76

Resources Creativity Publicity Local 76

Stephen Waddington

NOVEMBER 30, 2017

The annual report will be published in February 2018. It’s an annual benchmarking study looking at the trends, issues and opportunities facing public relations. 4 Have there been any recurring trends in the past five years? The gender pay gap is a concerning reoccurring trend. Here’s the 2017 report.

Survey 63

Survey Public Affairs Data Trends 63

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. G2 Crowd provides a live and trending view of its grid with the most current data. Onclusive has raised $21.4 The company currently has 47 reviews on G2 Crowd.

Industry 84

Industry Media Technology Employee 84