5W PR

JULY 17, 2018

Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors , but the truth is that there’s so much more to it than that. In today’s digital world, every company has a brand whether they like it or not. This will help to create a brand that resonates.

Brand 97

Brand Branding Social Media Advertising 97

Agility PR Solutions

JULY 10, 2018

brands are just plain mediocre when it comes to providing quality customer experiences. 2018 Customer Experience Index rankings, no brand has risen to the top of Forrester’s rankings and continued to improve—a clear indication that U.S. brands are lacking a CX leader for […].

Brand 102

Brand Branding Marketing Publicity 102

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. How To Plan PR in 2018. How To Plan PR in 2018. Now is the time to review everything the company and brand have at their disposal for a fresh new PR push.

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Some brands spoke out in response to crises, while others may have created crises by speaking out. Ambien is woke.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Internally, data can inform our PR strategy and make our branded content better and more engaging. Internally, data can inform our PR strategy and make our branded content better and more engaging. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

Business Wire

FEBRUARY 28, 2018

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform.

Facebook 150

Facebook Community Brand Branding 150

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 178

Facebook Community Advertising Advertising 178

Garrett Public Relations

DECEMBER 30, 2018

2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins. The post 7 of the Best – and Worst – PR Plays in 2018 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Brand 109

Brand Branding Publicity Crisis Management 109

The Resolution Blog

DECEMBER 29, 2017

It’s new year and we want 2018 PR campaigns to be award winners. If you really want 2018 an award winning year you need to invest a little time in PR analysis. Here’s an example; 2018 activity? 2017 Metric to take forward to 2018? What elements should be added to the 2018 strategy? It’s likely to be social shares.

Google 120

Google Analysis Comparison Data 120

Agility PR Solutions

JULY 5, 2018

Recent rollouts of tech-enhanced brand engagement and outreach strategies continue to improve personalization efforts and customer experiences—well, for the most part. The post Which brand-engagement tactics are cool in 2018—and which are creepy? appeared first on Agility PR Solutions.

Brand 90

Brand Branding Survey Consumer 90

Agility PR Solutions

SEPTEMBER 17, 2018

Loyalty has become one of retail’s most important metrics, and while it has been and remains an elusive goal for many, new research from loyalty and customer engagement research consultancy Brand Keys showcases how some brands have managed to build and maintain these strong and precious consumer bonds.

Study 94

Study Brand Branding Consumer 94

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. 2018, October 24). 2018, October 24). The Three Cs of Personal Branding. Unveiling the 4Cs of Personal Branding.

Brand 52

Brand Branding eBook Resources 52

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. However, in 2018 brands will be challenged by their consumers to take a stand on issues and, unfortunately, inevitable tragedies – without expecting anything in return.

Consumer 83

Consumer B2C Viral Fashion 83

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. I’m confident we’ll see successful campaigns and great ROI.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Brand social activity into site content in real-time. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. All publicity is good publicity or is it?

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Branded Organic Social Media Becomes Meaningless. Continuing the ongoing trend, brands’ reach on major social networks will decline further until brands will be posting to no one.

Social Media 111

Social Media Trends Video Media 111

Agility PR Solutions

OCTOBER 22, 2018

The fast food industry improved its emotional connection with consumers this year, moving up from eighth to sixth place in the 2018 Brand Intimacy Report, which is the largest study of brands based on emotions, from intimacy marketing agency MBLM. The remaining brands in the Top 10 […].

Brand 60

Brand Branding Study Consumer 60

5W PR

MARCH 5, 2023

Offering a diverse shade range shows that your beauty brand values inclusivity and diversity and that you want to ensure that all customers, regardless of their skin tone, can find the perfect shade match for their skin. Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones.

Brand 88

Brand Branding Consumer Reputation 88

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. Christopher S.

Video 83

Video Trends Media Reputation 83

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. Stories about public apologies ranked consistently among the most-clicked-on this year.

Trends 91

Trends Crisis Corporate Leadership 91

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. As they say, the biggest risk is not taking any risk at all.

Trends 94

Trends Trade Shows Community Instagram 94

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) What were the hot topics that brands and agencies were discussing?

Advertising 89

Advertising Advertising B2B Creativity 89

PRSay

DECEMBER 15, 2017

If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Do you feel stuck in your current job? Update your LinkedIn profile and résumé. Be grateful.

Nonprofit 154

Nonprofit Local LinkedIn Big Data 154

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. However, for 2018, the following tactics could have the best results. Be a Dedicated Publisher.

Brand 114

Brand Branding Reputation LinkedIn 114

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. 14) Most respondents say brands should stay clear of politics. also see why ?).

Survey 103

Survey Marketing B2B Content Marketing 103

Onclusive

JANUARY 13, 2020

Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). How to use differentiated messaging to increase brand awareness in preparation for an IPO.

Media Relations 305

Media Relations Media Financial Corporate 305

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode.

Crisis 176

Crisis Viral Brand Branding 176

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . Even the names of viruses can be difficult to socialize with the general public—no, the coronavirus doesn’t have anything to do with the beer—and the public isn’t always able to associate a specific illness with its common symptoms.

Trends 127

Trends Publicity Communications Tourism 127

Agility PR Solutions

SEPTEMBER 18, 2018

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

Ethics 142

Ethics Consumer Brand Branding 142

Agility PR Solutions

MARCH 20, 2019

The new, jointly released Ethics in Marketing & Communicationsstudy examined all 135 companies on the 2018 World’s Most Ethical Companies list as […]. The post How CEOs are boosting ethics engagement to fuel corporate culture and brand trust appeared first on Agility PR Solutions.

Ethics 148

Ethics Corporate Brand Branding 148

5W PR

JANUARY 25, 2018

Vice President of Technology, Nikki Parker, and Director of Consumer Technology, Amanda Kelley, were on the ground – walking the equivalent of a full marathon in two days, meeting with hundreds of companies to unearth the top trends for 2018. Trends to Watch in 2018. AI/Machine Learning. When tech met education.

Fashion 60

Fashion Technology Trends Education 60

Sword and the Script

OCTOBER 30, 2018

However, in this environment, businesses are increasingly finding themselves wrestling with that question: Should brands take a public stand on political issues? 1) Most respondents say brands should stay clear of politics. Nearly half (49%) of overall respondents said brands should not weigh in on political issues.

Study 59

Study Brand Branding Publicity 59

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. JD Lasica is an author, entrepreneur, public speaker and new media pioneer. SuiteBreak.com (@SuiteBreak) August 16, 2018. SuiteBreak.com (@SuiteBreak) August 16, 2018. JD Lasica (@jdlasica) August 16, 2018.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Sword and the Script

DECEMBER 16, 2017

Fraud , questionable metrics , and brand safety to name a few. It’s against that backdrop that we begin to see multiple data points showing renewed interests in e arned media – a traditional staple of the public relations discipline. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018.

B2B 84

B2B Media Survey Advertising 84