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Prepare Your Influencer Strategy for the Potential Ban of TikTok

PRSay

Recent news about bipartisan legislation that would compel TikTok’s Chinese parent company to sell the social media app or see it banned in the United States is generating buzz among communicators. release in 2018, TikTok’s effect on mass communication and business has been significant. With a final vote of 352–65 in the U.S.

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Guest Post: 4 #PR Trends to Look Out for in 2018

Deirdre Breakenridge

With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. PR professionals will need to include new digital strategies into their work in order to bring an added awareness and value to the brands they serve. In 2018, we will see the rise of more storytelling.

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3 PR Trends to Watch in 2018

The Proactive Report

Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy?

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15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

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10 Content Trends to Watch in 2018

The Proactive Report

Brands become content companies. Social issues play a larger role in content. They’re all good insights, but these are the three trends I believe you should pay attention to: More brands will become content companies: The CMA predicted that more companies would launch content portals that become profit centers.

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What Challenges Do Comms Professionals Face Going into 2018?

Cision

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. Brands who require specialized experience or skills on top of well-rounded PR knowledge may struggle to find the ideal candidate. The post What Challenges Do Comms Professionals Face Going into 2018?

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. What are you trying to accomplish?