ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Corporate Airlines Social Media 271

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?

Video 205

Video Journalism Social Media Study 205

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Prowly

APRIL 23, 2025

Its created by customer experiences, word-of-mouth, media coverage, and countless other factors beyond your direct control. We are living in the age of social media, 24/7 news cycles, and online reviews. A single post or negative review can go viral and influence how millions view your brand in a flash. Be open and calm.

Publicity 104

Publicity Brand Branding Airlines 104

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Reputation 199

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). In the United States, 81 percent of Americans are on social media.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube. After the infamous horror film “IT” was remade in 2017, Warner Bros. Competitors often take on campaigns to create the most hype–as Burger King did for Halloween in 2017 when they trolled McDonald’s.

Film 131

Film Viral YouTube eBook 131

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. But its social media team had other ideas. Until the afternoon of Aug.

Product Launch 149

Product Launch Storytelling Social Media Video 149

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! Everyone’s now on social media. Social media platforms as effective two-way communication channels (with the appropriate expertise and resources). Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Critical Mention

NOVEMBER 26, 2018

ANA’s CEO, Bob Liodice, provided some insights to Chief Marketer: “It’s clear that the popularity of influencer marketing has increased among marketers in recent years, largely due to the growth and evolution of social media,” ANA CEO Bob Liodice said. They build your brand’s credibility. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Social Media 80

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

Buchanan PR

OCTOBER 5, 2023

Thus began a downward spiral of Swift’s image in the media. A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. the “seemingly ranch” trend.

Strategy 88

Strategy Media Viral Trends 88

Solo PR Pro

AUGUST 29, 2017

Now, if one person bought a car because of every Chevy social post, that’s a win. How do brands know their social media creates impact? You can pray for viral or train for a marathon. Nobody knows when something might go viral. How can anyone justify that number as a success in any societal realm? Easy to type.

Communications 47

Communications Viral Energy Measurement 47

Reputation Us

MARCH 16, 2022

A satirical example of the success of misinformation was born in January 2017 when 23-year-old Peter McIndoe created the ‘Birds Aren’t Real’ movement on a whim. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. It can mean insisting something is true despite lacking clear evidence.

Reputation 78

Reputation Government Film Viral 78

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Buzzstream

FEBRUARY 3, 2021

Something I’ve noticed a lot with anyone who is new to campaign ideation (myself included in 2017), is that it can be very easy to get too absorbed in the brand/niche element. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. How can I build Brand Awareness?

Digital PR 170

Digital PR Industry Strategy Film 170

Konnect Agency

MAY 15, 2020

If you’ve spent any time on social media in the last year or so, you’ve almost certainly heard of TikTok. TikTok is a popular social media app that allows users to combine visual and audio elements in short-form videos. in November 2017. This viral challenge garnered over 10 billion video views.

Viral 52

Viral Video Social Media Creativity 52

Sword and the Script

NOVEMBER 19, 2019

The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. JC: At EarthLink, we leveraged a breakthrough story around serving our customers to develop our SD-WAN technology to a point where we drove a strategic sale of the company in Q1 2017.

Storytelling 92

Storytelling Brand Branding Customer Service 92

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. The biggest misconception is that the campaign will go viral. Thanks to Geno for presenting a relevant and timely conference!!

Marketing 65

Marketing Conference Advertising Advertising 65

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

MaccaPR

NOVEMBER 30, 2017

But now with social media, we can multiply that engagement a thousand-fold. Not surprisingly, today’s culture of social media sharing, Snapchat stories and selfies has changed the way experiential campaigns are measured. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate.

Marketing 76

Marketing Consumer Measurement Viral 76

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). In the United States, 81 percent of Americans are on social media.

Infographics 72

Infographics Case Study Video Survey 72

PR in High Definition

DECEMBER 17, 2018

Although it began in 2017, the fall of Bell Pottinger shocked the communications industry. After the event, the discussion around social media influencers and the monetisation of videos rippled through the industry. A lesson in ethics. Celebrity YouTuber, Logan Paul, sparked outrage this year after posting a disrespectful video.

YouTube 48

YouTube Ethics Crisis Industry 48

Buzzstream

MARCH 26, 2025

I, I’ve been following your stuff for a long time on your newsletter and I see you on social media all the time. This is like in 2016 or 2017. And so that means from like 2017 until 2023, like that’s almost six years of rankings with a very simple case study. Links, right? Links from like high quality links.

Brand 62

Brand Branding SEO Data 62

Mindful Marketing

NOVEMBER 30, 2018

The Food and Drug Administration (FDA) has reported that more than 2 million middle schoolers and high schoolers regularly used e-cigarettes in 2017, making e-cigarettes “ the most commonly used form of tobacco among youth in the United States.” According to the National Institute on Drug abuse, 16.2%

Chemicals 50

Chemicals Viral Consumer Retail 50

Mark My Words

APRIL 26, 2022

, a topical discussion with a panel of people from politics and media who are posed questions by the public, in October 2019, and is regularly on the podcast Newscast. . One source said he was a ‘bloody good journalist’, while reporters who praised him on social media described how he was known to be fair but tough.

Radio 60

Radio Local Meeting Journalism 60

PRSay

JANUARY 6, 2021

Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Social media channels, where posters strive to look better than real life, have honed skepticism among users. Awe is the second most viral emotion. BlackLivesMatter.”.

Communications 199

Communications Viral Fashion Public Affairs 199

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. Viral Marketing: The Hope, Hype and Helplessness. Anchor text links in press releases too are another example.

Web 60

Web Google Mobile B2B 60

NewsWhip

SEPTEMBER 28, 2022

In 2017, Marcus Beard was working in communications for the treasury department in the U.K., where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. Pandemic problems .

Government 78

Government Viral Tools Study 78

Prohibition

DECEMBER 17, 2021

In today’s social media-driven world, a good crisis management strategy is more important than ever. Inactive members : Those persons who do not directly access information from social media, but instead seek information from other sources or are indirectly exposed to information from social media.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62