Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation. Good value for money. Meets customer needs.

Corporate 64

Corporate Reputation Brand Branding 64

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 144

Nonprofit Local Journalism Newspapers 144

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

PRSay

SEPTEMBER 29, 2016

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. We also need to consider the ethics of the agency/consultant repurposing ideas from a proposal that did not result in a contract or agreement. It may seem like a formality, but it’s important. It will save time and money.

Ethics 60

Ethics Government Agency Creativity 60

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78

Ethics How To Training Employee 78

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

OCTOBER 12, 2018

A #FuturePRoof project that I led with Sarah Hall for the PRCA in 2017 found that that mental illness in public relations is frequently ignored, or managed as a line management or performance issue. I don’t usually post anonymous blogs but this is an important issue and I’ve verified the identity of the author via two sources.

Ethics 84

Ethics Employee Policies Video 84

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. What we do 5.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 24, 2018

During the 2017 training camp, when offensive tackle Lane Johnson said he’d buy fans beer if the team won the Super Bowl, Bud Light stepped in and tweeted “Let’s make a bet. Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical. Win it all and the party is on us.

Creativity 96

Creativity Storytelling LinkedIn System 96

PRSay

APRIL 21, 2017

I didn’t work for a large corporation with big budgets and grand campaigns. They left no ethical “how would you handle …” stone unturned. I know the process helped me be more strategic, to think more broadly, to trust my instincts and to affirm my ethical practices. They put me through my paces and challenged me.

Ethics 69

Ethics Radio Education Exercises 69

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017). Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. What were your keys to success in moving up the corporate ladder? After a couple meetings, Heidi and I were working together. It’s never crowded.”.

Energy 68

Energy Corporate Travel Internal 68

PR Conversations

APRIL 10, 2018

Realistically, a successful future-proof communication function needs to blend both positions, making the most of the evolving technological capabilities whilst applying common sense, ethical restraint and civic responsibility. Lilleker) and Corporate Social Responsibility in the Digital Age (2015, Emerald with Georgiana G.

Training 80

Training Measurement Technology Engineering 80

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In 2017, that number jumped to 3% of the agency’s total time (it was in our top seven initiatives). of the agency’s total time to the Institute’s launch and exploration.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” The years ending 2017 and 2018 were the best law firms had experienced in a long time.

Agency 92

Agency Trends Marketing Survey 92

Practical Law Construction

MAY 20, 2020

Where no fiduciary duty arises, the obligation to preserve privileged and confidential information (pursuant to the Bolkiah test ) does not prevent an expert witness from acting or giving evidence for another party ( Meat Corporation of Nambia Ltd v Dawn Meats (UK) Ltd ). Was the duty breached? The court held this was not enough.

Groups 52

Groups Company Construction Policies 52

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. In 2017, he was inducted into the Global PR Hall of Fame in London as the first-ever East European expert. Everything transparent is ethical!

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Beyond PR

JUNE 16, 2017

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank. Their code of ethics. Shareholder Proposals. Not the Senate.

Financial 68

Financial Policies Banking Resources 68

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed.

Crisis 63

Crisis Crisis Management Leadership Training 63

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Content marketers need allies – and they may find them in the corporate communications and PR department.

Marketing 187

Marketing Content Marketing Data Social Media 187

Maxim Behar

JULY 2, 2023

He is inducted in the Global PR Hall of Fame in London in 2017 for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO President. In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics.

Ethics 52

Ethics Internal International Course 52

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 190

Writing Communications Marketing B2B 190

MaccaPR

NOVEMBER 30, 2017

An Unhappy Coda The latest bump in 'Fearless Girl's' legacy occurred in October 2017, when the client’s parent company, State Street Corp, agreed to pay a $5 million settlement to 300 women and 15 black employees in a pay disparity suit after an audit found gender-based gaps in compensation.

Marketing 76

Marketing Consumer Measurement Financial 76

Communications Conversations

OCTOBER 16, 2017

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. You started Maccabee PR back in 1996– more than 20 years ago. Congratulations! Blew my mind.

Agency 113

Agency SEO Social Media Pinterest 113

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. GD: This is a tough question because, even though it’s 2017 and we should be equal, we’re not quite there. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. GD: This is a tough question because, even though it’s 2017 and we should be equal, we’re not quite there. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 81

Sports Agency Industry Creativity 81

Communications Conversations

MARCH 14, 2017

And for me that is manifesting itself into building a PRSA that is relevant in 2017. . Walking into 2017, I had feedback from 71 people (you included – so thank you for helping me learn) from people within my network who were honest, real, raw and helpful. PRSA has a code of ethics. Unafraid to take risks.

Ethics 68

Ethics Leadership Examples Fashion 68