Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team.

Measurement 77

Measurement Advertising Advertising Community 77

Shift Communications

OCTOBER 27, 2017

Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. downwards on average.

Twitter 87

Twitter Social Media Media Analysis 87

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Let’s see what the behemoth had to say. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?” million; By my math, that’s about $17,000 per second for airtime.

Advertising 85

Advertising Advertising B2C Retail 85

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. This is an amazing accomplishment and speaks to the effectiveness of Facebook’s advertising revenue strategy. Let’s see what the social media juggernaut had to say. User Growth.

Facebook 92

Facebook Mobile Advertising Advertising 92

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. The new publication summarizes the FTC’s existing guidance in this area, including the FTC’s Endorsement Guides and a 2017 question-and-answer document produced by staff.

Advertising 87

Advertising Advertising Guidelines Video 87

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. If you’re publishing on Facebook or advertising on Facebook, video should be included in your campaign by default, and only excluded for justifiable reasons. User Growth. Christopher S.

Facebook 107

Facebook Video Mobile Advertising 107

Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. with guest moderator Jen Zingsheim Phillips.

Measurement 65

Measurement Data Big Data Banking 65

Sword and the Script

JULY 25, 2017

The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. Still, I clicked through.

Advertising 62

Advertising Advertising Viral Video 62

Shift Communications

MAY 11, 2017

Snapchat’s revenues mirror what we typically see of all social networks; advertising dollars ramp up in Q3 and Q4, then fall in Q1: It’s too early to tell any significant trends in Snapchat’s revenues; however, one point of note is that Snapchat is heavily dependent on good high-speed mobile access. Christopher S.

Advertising 97

Advertising Advertising Facebook Social Media 97

Shift Communications

NOVEMBER 8, 2017

In the earnings call, Snapchat CEO Evan Spiegel attributed the loss to rapidly declining advertising costs; cost per thousand impressions dropped rapidly as the platform became more programmatic and self-service. ARPU) and Facebook ($4.90), Snapchat is leaving lots of money on the table. Christopher S. Vice President, Marketing Technology.

Instagram 84

Instagram Facebook Social Media Advertising 84

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

FEBRUARY 9, 2018

Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9% As with so many other advertising tools, it behooves brands and communicators to test the efficacy of each of the formats for cost effectiveness and impact. Let’s turn our eyes towards revenue. Ad Revenue.

Twitter 74

Twitter Conference Advertising Advertising 74

Sword and the Script

SEPTEMBER 12, 2017

The difference is so stark, I don’t think we can call it “social media marketing” anymore – it’s just “advertising.”. The CMO Survey – Highlights and Insights – Aug 2017 from christinemoorman. The post It’s not “Social Media Marketing” Anymore – it’s Just “Advertising” appeared first on Sword and the Script.

Advertising 75

Advertising Advertising Social Media Marketing 75

Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases.

B2C 74

B2C Web Advertising Advertising 74

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?” million; By my math, that’s about $17,000 per second for airtime.

Advertising 60

Advertising Advertising B2C Retail 60

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. of revenue will be allocated to marketing budgets to drive growth in 2017.

Marketing 60

Marketing Survey B2B Study 60

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Focus on the creation and distribution of video, especially for paid advertising. Let’s see what took everyone by surprise. Audience Growth. Christopher S. Vice President, Marketing Technology.

Twitter 84

Twitter Mobile Conference Analytics 84

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

The Stalwart Blog

DECEMBER 5, 2016

The idea is beautiful digital advertising with an art director's eye, not an engineers. What digital storytellers do you think will crush it in 2017? It's a departure from current online news sites with swipe navigation to view stories on a vertical mobile screen rather than headlines beckoning you to scroll for clickbait.

Storytelling 60

Storytelling Journalism Print Mobile 60

Mark My Words

NOVEMBER 24, 2017

The Mirror, 24 November 2017. Crisis and brand publicity specialist Mark Borkowski believes those earnings will suffer over the coming months if advertisers pull out. “I If he can maintain his numbers and address the mater correctly then the advertisers will return.”

Advertising 60

Advertising Advertising YouTube Financial 60

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

wiredPRworks

APRIL 3, 2017

Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. Google Plus Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 111

Sports Advertising Advertising Survey 111

Landis PR

AUGUST 9, 2021

In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. Focus is shifting away from traditional advertising methods. Consumers crave authenticity, and advertisements tend to lack just that. In fact, a total of 42.7

Marketing 105

Marketing Advertising Advertising Social Media 105

Communications Conversations

MARCH 8, 2016

And finally, I’m already seeing the power of Instagram advertising with some clients. As we all know, Facebook is now merely an advertising platform for brands. But, advertising options are a plenty–and, in many cases, they are very effective. More brands will tinker with Instagram advertising this year.

Instagram 60

Instagram Advertising Advertising Analytics 60

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

PRSay

JANUARY 29, 2021

In 2017, Lofgren and her husband, Matt, endowed The Diane Gage Lofgren Endowed Scholarship for Journalism at San Diego State University (SDSU), benefiting students in the School of Journalism and Media Studies, which includes majors in advertising, journalism, media studies and public relations.

Healthcare 78

Healthcare Journalism Study Advertising 78

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Christopher Penn (@cspenn) May 17, 2017. Uber has no cars.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Brands vote with their dollars. Meanwhile, PR only reached $16.5 billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

PRSay

MAY 24, 2021

At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Following a year in which unprecedented headlines appeared almost daily, public demand for high-quality news reporting with a community focus has never been higher. Opportunities for independent journalism.

Nonprofit 151

Nonprofit Local Journalism Newspapers 151

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Buzzsumo , acquired by Brandwatch in 2017, is an influencer identification tool. Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

PRSay

JUNE 9, 2021

Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. All of our work was completely lawful.

Crisis 164

Crisis Ethics Publicity Marketing 164

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR.

B2B 84

B2B Media Survey Advertising 84

PRSay

JULY 10, 2018

Analyzing this tension in an October 2017 article on Forbes.com, Kalev H. As PR professionals, we often use social media advertising in our campaigns, and we rely on data and analytics to strategically develop campaigns. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

Ethics 212

Ethics Data Privacy Policies 212