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Ethics: Not Just a Policy

PRSay

To paraphrase a friend of mine “Ethics should not just be a policy. McClennan, APR , PRSA 2016 National Board Chair has been stationed at MSLGROUP for more than 20 years, where he has led teams in a variety of industries including consumer technology and healthcare technology. It must be a reality.”. How can we help you?

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SHIFT Archives: The Best of Q2 2016

Shift Communications

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Want to see how to do this for your blog? Here’s how. Lisa Zanchi.

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Women’s Suffrage and the movement’s influence on government policy

Sarah Stimson

It’s the 100th anniversary of the 1918 Representation of the People Act, which gave women over the age of 30, with certain property qualifications, the right to vote in national elections in the UK for the first time (UK Parliament, 2016).

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Bits, Bytes and the Ethics of Data

PRSay

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. Facebook has also updated its privacy policies. presidential election.

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. For more learnings from the 2016 PRSA Health Academy Conference, check out insights from other attendees such as Finn Partners and Shift Communications , or follow #PRSAHealth. What does that mean?

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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. I think we were surprised that younger practitioners are assuming some management roles such as developing and enforcing social media policies. – Marlene Neill. – Marlene Neill.

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Why PR Should Measure by Outcomes

Cision

The trick to this campaign as Alexis Wieroniey, deputy director of Policy and Influencing at the Stroke Association said in the Gazette UK , is that the campaign only needed 150 signatures from each constituency before the Government would be forced to debate the issue in Parliament.