Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. PESO measurement!

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. Empty #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Is it brand awareness, thought-leadership, lead generation, etc.?

Survey 90

Survey Marketing Content Marketing Measurement 90

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. 2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.”

Marketing 60

Marketing Mobile Pinterest Analysis 60

Beyond PR

JULY 7, 2017

Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Why, is a three letter word that is often asked but more rarely measured against. Outcomes are the why of the campaign. Outcomes Are Amazing. That’s an outcome. .

Measurement 74

Measurement Government Policies Internal 74

Waxing UnLyrical

AUGUST 3, 2016

The first question for Aly and Heather was about what they do, how they each arrived at that spot, and what got them interested in measurement. Aly Saxe (@Aly_Saxe) July 12, 2016. A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. Aly Saxe (@Aly_Saxe) July 12, 2016. That’s amazing.

Report 40

Report Measurement Software Analytics 40

Onclusive

FEBRUARY 10, 2020

In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions. Onclusive PR Attribution is in no way impacted by the Jumpshot closure.

Media 273

Media Privacy Data Analytics 273

Cision

SEPTEMBER 12, 2016

Nearly every social network enables hashtags and some brands are even trademarking hashtags. Measurement. Social media monitoring and measurement not only offer insights into what people are saying on social media, but also how they’re using things like hashtags to say it.

How To 120

How To LinkedIn Instagram Twitter 120

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

FEBRUARY 10, 2020

In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions. Some background on Jumpshot and browser plug-in data sources.

Media 221

Media Privacy Data Analytics 221

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Hugh Elliott (@HughSElliott) June 15, 2016. Head of brand, communications & digital at Philips North America, Mark A.

Internal 120

Internal International Measurement Analytics 120

Waxing UnLyrical

JANUARY 22, 2016

Here’s to another great year of PR measurement! The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. On how effective measurement can improve media relations: A4: #PRdata gives you the opp to think on your feet w reporters.

Measurement 40

Measurement Community Facebook LinkedIn 40

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. (Click or right-click open an image in a new page for a higher resolution version).

Study 78

Study Marketing Brand Branding 78

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. On common mistakes seen in influencer marketing: A3: From my own experience, brands try to control your content, your messaging, your everything. Robert Scoble (@Scobleizer) April 14, 2016. A4: Brands should be ready to compensate.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. But Vine is great for: • Quick how-tos, including recipes if you’re a food-related brand.

Brand 60

Brand Branding Film YouTube 60

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Established publications that link or even mention a brand will boost search listings due to the sheer power of their digital domains. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

The Stalwart Blog

MARCH 29, 2017

Protectionists of the dominant American Football business entity would disagree and cite the 2016 Forbes report that claims the average team value in the league reached an all-time high of $2.34 Historians will look back on this time as when the league’s brand began a slow and steady decline. My take - I strongly believe so.

Brand 60

Brand Branding Television Measurement 60

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Internally, data can inform our PR strategy and make our branded content better and more engaging. Quality data has made better PR monitoring and measurement possible.

Trends 157

Trends Privacy Data Reputation 157

Cision

MAY 6, 2016

They want brands to be authentic. If brands want to win, they must adapt. Most brands only flirt with the idea of opening the door and letting people behind the scenes. 50 percent will increase use of video in 2016. More reach = more brand awareness! . Measure Success. So, how do we get there? What do I say?

Facebook 0

Facebook Marketing Video Film 0

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. While content strategy has always been important, more brands are waking up to how important it is. . “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. Has their brand voice changed recently?

Marketing 156

Marketing Guidelines Measurement Analytics 156

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. The rise of ad blocking was the story of Meeker’s 2016 report.

Publicity 122

Publicity Marketing Healthcare Television 122

The Proactive Report

MARCH 29, 2016

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Q2: How does a brand set goals for their content? Q4: 70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy? Q5: CMOs at big tech cos say content marketing competency 2nd only to measuring ROI. andersenology.

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 29, 2016

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Q2: How does a brand set goals for their content? Q4: 70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy? Q5: CMOs at big tech cos say content marketing competency 2nd only to measuring ROI. andersenology.

Strategy 100

Strategy Marketing Content Marketing Twitter 100

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Nice bump from Best Tweeter 2016). Simply Measured social analytics (“great competitor dashboard”). You can see the curated tweets below.

Tools 120

Tools Enterprise Analytics Case Study 120

Communications Conversations

JANUARY 15, 2018

Which, as you may guess, could come at the expense of brands and their engagement and content strategies on Facebook. Question: Will brand Facebook posts really be impacted all that much? But, we’ve been down this road before (in 2016, for example, Facebook shared similar news ). And, people have a LOT of questions.

Facebook 131

Facebook Video Brand Branding 131

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Great content inspires trust, creates credibility, and builds brand awareness.

Advertising 150

Advertising Advertising Data LinkedIn 150

Contently - Strategy

JUNE 25, 2020

What brands get wrong about data-driven content. By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land. Step 5: Measure what works and optimize for the next round of content creation.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Reputation Us

MARCH 27, 2023

ESG can sometimes become good for the brand, but not foundational to company strategy. The survey found that customers are highly likely to be aware of the gap between stated goals and implementation, and that customer satisfaction levels (as measured by ACSI), fall as the number of goals outweighs the number of actions.

Reputation 78

Reputation Corporate Survey Employee 78

Katie Paine's Measurement Blog

AUGUST 8, 2016

(Please note: This piece originally appeared as a free article in the early August 2016 edition of The Measurement Advisor newsletter.) It’s human nature to want to connect in-person with favorite brands, celebrities, and artistic/like-minded […].

How To 40

How To Radio Measurement Video 40