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PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

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Now What? How to Stay Top-of-Mind Post-Launch

Shift Communications

What should you be pitching them exactly? Find what works best for your audience and map out a PR plan that will help ensure you’re always a part of the conversation. A version of this post originally published 9/10/2014, updated 1/28/19. for example, has ongoing contributors). Amanda Grinavich. Senior Account Manager.

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