Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Look for unusual events that are worth noting, spikes in your data that clearly stand out.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Onclusive

MAY 10, 2017

With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR. That said, here are 10 PR industry job trends, including some data sourced from the U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

Shift Communications

JANUARY 28, 2019

Find what works best for your audience and map out a PR plan that will help ensure you’re always a part of the conversation. A version of this post originally published 9/10/2014, updated 1/28/19. How to Stay Top-of-Mind Post-Launch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

How To 89

How To Case Study Conference Web 89

Shift Communications

JUNE 15, 2015

Rather than guess, let’s take a data-driven approach. SHIFT examined the social media engagement of posts from the Fortune 10 companies over the last year, June 15, 2014 – June 14, 2015: Apple. On Facebook, we looked at Likes, Comments, and Shares of all posts since June 2014. Berkshire Hathaway. Exxon Mobil.

Social Media 60

Social Media Media Facebook Policies 60