Shift Communications

FEBRUARY 9, 2015

LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. While job seekers and people making career transitions provide marketers with an opportunity to glean intelligence about a company, it’s the employees of corporations who are decision makers, especially in B2B marketing. In a word: yes.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Shift Communications

FEBRUARY 6, 2015

However, as many companies have learned over the years, taking your eye off the top of the funnel means that eventually the bottom of the funnel suffers. In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. What’s in store for Twitter?

Twitter 60

Twitter Mobile Video Advertising 60

Onclusive

FEBRUARY 10, 2020

Avast developed Avast Antivirus in 2014. Users who installed the plugin would, sometimes unknowingly, consent to have their browsing habits and data harvested and then later resold by Jumpshot to other companies. . Jumpshot was valued at ~$177 million as recently as July, 2019 , but a mere six months later the company was shuttered.

Media 273

Media Privacy Data Analytics 273

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. She’s been studying this for five years now and she shared the 2014 stats for Inc. 500 and then random interviews with executive at companies on the list to get more in-depth data. What kind of companies are on the Inc. Favorite Social Media Platforms. .”

Social Media 100

Social Media Company Media Study 100

Cision

AUGUST 10, 2015

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement.

Training 120

Training Employee Social Media Company 120

Melissa Agnes

MARCH 10, 2014

. — Lindsay Kaplan (@LKaplan_NYU) March 6, 2014. lincy_love) March 6, 2014. A1 By the time you upload your response to the situation the public has already established its opinion, no such thing as too soon #nyuprsm — PRisthenewPR (@johnny_mk1) March 6, 2014. Angela JIANG (@AngelaCJiang) March 6, 2014. nyuprsm — Lincy ?

Twitter 212

Twitter Crisis Communications Crisis System 212

Shift Communications

JANUARY 29, 2015

Facebook has released its fourth quarter and calendar year 2014 earnings report. US and Canada growth has been flat since mid-2014. How findable are the people who work at your company? Facebook’s user base is now larger than any nation’s population. 300 million Americans and Canadians are online. Christopher S.

Facebook 60

Facebook Mobile Analytics Video 60

Critical Mention

JUNE 13, 2018

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

The Proactive Report

DECEMBER 9, 2014

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

Social Media 279

Social Media Strategy Pinterest Media 279

NewsWhip

FEBRUARY 1, 2024

Businesses are expected to at least participate in, if not lead, this conversation, with 62% of people expecting CEOs to manage changes happening in society at large, not just in their own company. This shows the power that earned media still retains, especially compared to owned media, which has been distrusted since 2014.

Government 88

Government Survey Technology Ethics 88

PRSay

SEPTEMBER 5, 2023

He began at Western Electric in 1965, and later held management and executive positions with a variety of companies, including Southwestern Bell, Pennsylvania Electric Company and Mercer Management Consulting. Pollino’s PR career spanned four decades.

Local 78

Local Internal International Conference 78

Ronn Torossian

DECEMBER 29, 2014

Q3 2014 was not kind to BlackBerry , once again. The company expected a drop in quarter 3, but a larger than projected drop has stock prices falling and management searching for answers. Worse, the missed sales projections included a [.]. Business Ronn Torossian 5WPR CEO PR Agency Pubilc Relations'

Agency 220

Agency Blogging Company Publicity 220

NewsWhip

MARCH 15, 2024

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

Deirdre Breakenridge

APRIL 30, 2018

According to the Pew Research Center , the Hispanic population reached 55 million in 2014 making the group 17.4 Therefore, to get the attention and respect of the Hispanic market, companies need to tailor every marketing campaign to a specific audience inside the community. percent of the total U.S. population. trillion dollars.

Marketing 184

Marketing Nonprofit Community Mobile 184

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019).

Tools 135

Tools Software Enterprise Measurement 135

Contently - Strategy

APRIL 10, 2019

In January 2014, fresh off yet another trip to North Korea, Rodman checked himself into rehab. He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. ” PokerStars is the largest real-money poker game in the world.

Company 78

Company Marketing Education Data 78

Practical Law Construction

MAY 20, 2020

And what about multi-national groups of expert witness companies, who offer expertise in a variety of specialisms? Are such companies different to barristers’ chambers whose members routinely act for opposing sides? A Company v X and others: the facts. of the LCIA Rules (2014)). Fiduciary duties (short form).

Groups 52

Groups Company Construction Policies 52

Communications Conversations

SEPTEMBER 14, 2022

A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. However, most brands are still playing by a 2014 playbook. However, here are some of the relatively easy ideas you could be trying that can get your company to embrace more authentic social content a bit more.

Brand 215

Brand Branding Instagram Video 215

Deirdre Breakenridge

JANUARY 13, 2015

Frankly, all companies and/or events should have this to protect your attendees and speakers, no matter what. A recent graduate of the Startup Factory accelerator program, and the winner of the Washington, DC 2014 Startup Weekend, Orate helps event organizers find the perfect speakers for their audiences and their budgets.

Conference 150

Conference Training Healthcare Policies 150

Offleash

NOVEMBER 1, 2023

Our team puts companies on the map and has launched dozens of tech startups from stealth including Snowflake in 2014. Last year, Offleash launched a new integrated marketing arm to reflect the expanding needs of our largest clients and to partner more closely with CMOs. We’ve been proud to help disruptors make their mark.

Skype 122

Skype LinkedIn Media Training Agency 122

Sword and the Script

AUGUST 10, 2021

Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. As a growth company, the message Uber was sending me – or the message I received – was the wrong message to build my awareness, drive me to download the app or convert to becoming a customer.

B2B 99

B2B Marketing Software Conference 99

NewsWhip

JULY 13, 2023

Mothership.sg , which was only launched in 2014, followed closely behind with 2.7M engagements, while channelnewsasia.com (CNA) secured third place with 1.7M engagements. The Straits Times’ success this year can be attributed to their publication of a diverse range of stories.

Newspapers 78

Newspapers Analysis Employee Technology 78

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Polaris

DECEMBER 30, 2014

Whether you work for a large or small company, this debate is important for your brand. According to the GWI Social Report released in November 2014, Pinterest is one of the fastest growing social networks, with its active user base up 111% from Q1 to Q3 2014. She’s not alone. It’s no secret that visual content is hot right now.

Pinterest 196

Pinterest Instagram Brand Branding 196

Stern + Associates

NOVEMBER 28, 2023

Dunn is co-author of “ Happy Money: The Science of Happier Spending ” (2014), which was named a top book for financial leaders by The Washington Post.

Employee 117

Employee Financial Resources Construction 117

PRSay

DECEMBER 22, 2021

In 2014, Swift stunned the music industry — and received respect as an activist for music rights — by pulling her albums from Spotify and other streaming services, announcing an exclusive deal with Apple Music instead. By shaking things up once in a while, companies can retain interest while still delivering quality.

Communications 147

Communications Film Radio Reputation 147

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. With traditional media relations efforts, you’re lucky to get a link back to your company website’s home page. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

MAY 2, 2015

The percentage listening in 2015 was up two points over 2014 levels (15%). In 2014 three different companies spun off more than 100 newspaper properties, in large part so that their still-robust broadcast or digital divisions would not be affected by the newspaper industry’s continuing financial woes. Key trends.

Report 100

Report Mobile Newspapers Media 100

Rock the Status Quo

AUGUST 11, 2014

Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest. The larger the company, the bigger the expectations journalists will have of their digital newsroom.

How To 242

How To Survey Resources Social Media 242

The Proactive Report

MAY 8, 2017

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy.

Social Media 140

Social Media Strategy Pinterest Media 140

Stuart Bruce

JANUARY 7, 2016

That’s the shocking finding of new research by accountancy and business advisory firm BDO and independent membership organisation the Quoted Companies Alliance. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Stern + Associates

JULY 18, 2023

He offers decision makers a roadmap to restructuring the right way, especially since companies will still need people with creative, interpersonal and problem-solving skills to work alongside AI. More and more companies have a lot of valuable products they don’t charge for.

Technology 76

Technology Measurement Government Policies 76

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2018

Mike knew his client had a programming unit originally headquartered in Crimea, and that business was disrupted when Russia annexed the area in 2014. It’s not a new story, yet the founder’s decision to relocate her employees but stay in Ukraine said a lot about her and the company. And it’s highly unusual.

Pitching 180

Pitching B2B Interviews Employee 180

Communications Conversations

SEPTEMBER 18, 2014

Kevin was at the first-ever 2014 Employee Advocacy Summit in Atlanta where he had the chance to chat with Chris Boudreaux, founder of SocialMediaGovernance.org and Susan Emerick, strategic advisor at Brands Rising. SHOW NOTES – September 18, 2014. The 2014 Employee Advocacy Summit. Chris Boudreaux. cboudreaux.

Employee 87

Employee Meeting Brand Branding 87

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. Corporate public relations specialists often spend a great deal of time cultivating and nurturing relationships with journalists and others who can have a tremendous influence on public perception of the company and its products.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. 1) How long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice. A great idea aligns a company’s mission with its market. One way is to offer the company’s more human face to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174