NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

Ishmael's Corner

OCTOBER 10, 2017

The Art Of Storytelling In Business Communications And Public Relations. David Stern, who ruled the NBA as commissioner for 30 years before stepping down in 2014, deserves credit for making the long-term commitment to building the NBA’s brand in China. Techniques For Effective Business Communications.

Brand 63

Brand Branding Storytelling Communications 63

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Communications Conversations

JANUARY 28, 2015

A lot of agency folks stay put in 2014–something I didn’t see coming. Regardless, there were a number of moves worth noting in 2014. Former role: Senior director-content marketing, Fast Horse. Former role: Senior digital marketing manager, Sleep Number. My take: Another friend making another move in 2014.

Social Media 60

Social Media Media Airlines Local 60

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 83

Brand Branding Instagram Storytelling 83

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 58

Travel Hotels Storytelling Content Marketing 58

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

JUNE 2, 2015

“Over time all marketing strategies have click through rates that drop.” “It’s difficult for someone to be truly committed to a brand unless they give money or time.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Scott Brinker. .

Content Marketing 120

Content Marketing Marketing SEO Education 120

NewsWhip

SEPTEMBER 26, 2019

First up, engagements to climate change content generally have fluctuated greatly in the past couple years, though it has been a public conversation generating millions of engagements per year as far back as 2014. Top Instagram Posts from Brands. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Social Media 127

Social Media Media Instagram Facebook 127

Sword and the Script

SEPTEMBER 19, 2022

They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. This is something I’m seeing in other vertical markets too. Nearly half (46%) of chief communications officers (CCOs) report to the CEO – up 12% from a survey in 2014 that asked the same question.

Survey 81

Survey Corporate Communications Financial 81

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 188

Writing Communications Marketing B2B 188

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The brand’s exceptional storytelling is honest, inspiring and downright sobering.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. People view, connect and engage with native ads much more easily than branded content. But brands already can create 10-minute videos with six-second teasers. Think serial storytelling. Six thoughts: 1.

Video 120

Video YouTube Mobile Advertising 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 185

Marketing Content Marketing Data Social Media 185

MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Critical Mention

MARCH 1, 2018

Takeaway: Sometimes it’s fun to use humor in your marketing efforts, on social media and so on – but it IS a risk. If your brand isn’t known for something, use care when attempting to include it in your next campaign. Storytelling is an effective approach to many communication challenges.

Film 80

Film Social Media Storytelling Writing 80

Polaris

DECEMBER 5, 2014

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing' The reasons for the accolades aren’t difficult to understand.

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

The Hoffman Agency

FEBRUARY 28, 2020

Fast forward 10 years, and 2014’s debut LEGO Movie launched and raked in nearly $70m in its opening weekend. When looking at the ‘rebirth’ plot, there are few better business examples of a brand being forced to change (in this example due to its financial situation), and become better as a result. LEGO rules again.

Retail 36

Retail Print Financial Examples 36

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. Sell your brand.

Storytelling 120

Storytelling Skype Energy Software 120

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. What is native advertising?

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive. In our brand new report, we set out to highlight tactics that could help your brand thrive.

B2B 57

B2B Content Marketing Trends Marketing 57

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. They aren’t marketing a service or peddling a product. Nonprofit Storytelling: The Opportunity. Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. He has lectured on public relations at Queen’s University since 1996.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. He has lectured on public relations at Queen’s University since 1996.

Journalism 40

Journalism Reputation Ethics Corporate 40

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

PR Job Coach

NOVEMBER 26, 2020

Patti is known as an inspirational leader, innovative thinker, problem-solver, growth driver, passionate brand steward and both an agent for change and a counselor during that change. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Assess your marketing maturity? Identify untapped markets?

B2B 130

B2B Trends Video Course 130

Communications Conversations

MAY 3, 2016

Beyond her excellent work in the classroom, Brown serves in leadership roles across campus, which include being the president of the Southern Miss Association of Black Journalists and the vice president of meetings and events for PRSSA, as well as the marketing director for Southern Miss United way. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

OCTOBER 31, 2014

This week, my esteemed co-host, Kevin Hunt, was down at the SocialMedia.Org Brands-Only Summit in wonderful Walt Disney World in Florida. SHOW NOTES – October 30, 2014. “Project steps into virtual reality storytelling” [link]. What I Found Was the Future of Storytelling” [link].

Storytelling 104

Storytelling Google Social Media Technology 104

Stephen Waddington

MAY 31, 2018

Since 2014 Matty has worked for Super Cat PR , a music marketing agency. Storytelling, and a strong backstory helps engage music fans. She started working for local firm Karol Marketing where she learnt the importance of understanding business objectives and creativity. Matty encouraged students to follow his passion.

Local 60

Local Agency Corporate Internal 60

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

DECEMBER 8, 2015

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. The Marketing Companion. (~30

Radio 60

Radio Content Marketing Marketing Education 60

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. All 160 episodes since July 2014. She’s a marketing expert. That’s not the sort of PR/digital marketer I want to be.

Writing 84

Writing Google Meeting Airlines 84