ImPRessions - Crenshaw Communications
SEPTEMBER 25, 2018
It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Internal comms drives good customer service.
PR 20/20
AUGUST 22, 2017
Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Why do we need a blog? What is the ROI of social? What if we get sued? Who will own this?
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MaccaPR
OCTOBER 14, 2015
Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.
Critical Mention
APRIL 26, 2017
It’s all about customer service. Ask the right questions.listen.and engage your customers. Falk Endowed Professor of Sport Management at Syracuse University’s Falk College in July 2013. The overwhelming choice was to add videoboard systems. Michael Veley was named the inaugural Rhonda S.
Cision
DECEMBER 14, 2015
For example, if you have not posted since 2013, odds are that people will not feel assured about using information or engaging you on these platforms in a crisis. In non-crisis times, this is simply social care (customer service). A sound social listening plan may be vital to social response in a crisis.
Contently - Strategy
FEBRUARY 1, 2019
That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. ” Think about how often celebrities are “cancelled” today because someone rooted around in their Twitter archive and found problematic messages from 2013.
PR Conversations
APRIL 8, 2015
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Press and radio publicity.
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