Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Some of the monitoring tools designed around social media, provide storage for just a few months of data.

Social Media 60

Social Media Crisis Marketing Media 60

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. We chatted with her about her experiences at Condé Nast Italia, where she serves as the Social Media Director. Trend spotting in journalism. Incorporating data into journalistic workflows.

Data 68

Data Trends Journalism Print 68

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are some of the key components of a successful strategic communication strategy? What are brands doing differently today?

Automotive 245

Automotive Resources Strategy Consumer 245

wiredPRworks

NOVEMBER 15, 2016

BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media. Influencer Marketing Strategy: W-I-R-E-D P-R in 3D. Barbara Rozgonyi leads CoryWest Media. at Social Media Week Berlin in 2013. Keywords, Communications Foundation.

Strategy 40

Strategy Marketing Social Media Internal 40

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

wiredPRworks

JUNE 17, 2016

Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago !! In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!] Barbara Rozgonyi leads CoryWest Media.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

The Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like.

Facebook 226

Facebook Analytics Video Advertising 226

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Cision

MARCH 24, 2016

A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. Is traditional PR still central to your integrated communication strategy?

Local 120

Local Agency Policies Travel 120

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

PR Job Coach

MAY 28, 2014

For more tips on managing your workplace, and many other strategies to thriving in post college life, pick up a copy of Life After College: 10 Steps to Build a Life You Love. Author bios: Tori Randolph Terhune is an award-winning author, speaker, coach and public relations and social media professional.

How To 215

How To Groups Engineering Conference 215

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media.

Twitter 77

Twitter Radio Social Media Print 77

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. Working through a PR crisis. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

NOVEMBER 10, 2021

And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. What social media guru Ekaterina Walter aptly called the “newsfeed mentality” at last month’s FutureM conference lies at the very heart of RTM.

Marketing 138

Marketing Conference Trends Viral 138

Waxing UnLyrical

JANUARY 22, 2014

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook. Leave it to me to doubt humanity. He also blogs.

Instagram 84

Instagram Video Social Media YouTube 84

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. ” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. . The brand controls over two-thirds of the market. View this post on Instagram. "There

Company 78

Company Marketing Education Data 78

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Anything is possible now.

Financial 98

Financial Conference Agency Resources 98

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Early evening and local morning news viewership is also up for a second year in a row.

Newspapers 71

Newspapers Mobile Media Facebook 71

Shift Communications

MARCH 10, 2015

No other social network can reach that many people on Earth. The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. May 2012 : Facebook rolls out Promoted Posts for brand Pages. It’s intentional, another step taken to reduce the organic reach of brand Pages.

Facebook 60

Facebook Advertising Advertising Technology 60

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Developing working relationships with clients, media, and other advisers. Liaising with advisers to discuss PR and social strategies.

Agency 48

Agency Crisis Management Fashion Social Media 48

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Know What Influencers Say About Your Brand, And Gauge Their Impact on Your Target Audience .

Data 70

Data Retail How To Sports 70

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. A: We encourage everyone to share their work on social media.

Community 120

Community Mobile Blogging Publicity 120

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Anything is possible now.

Financial 52

Financial Conference Agency Resources 52

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Mine Social Media for Public Health Trends. 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

SEPTEMBER 14, 2016

Thousands of dollars are being dedicated to social media or industry specific influencers to generate buzz around a specific campaign (for example, Under Armour’s #IwillWhatIWant campaign) or specific spokespeople for brands (like Marshawn Lynch and Skittles). Russ Wilde, Jr., Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! To be selected to speak to the financial services industry’s top performers and share social selling strategies is a highlight of my professional speaking and training career.

Insurance 40

Insurance Insurance Financial LinkedIn 40

wiredPRworks

FEBRUARY 8, 2017

WIRED Social Selling: How to Re-Energize Events – and Sales Right Now! In this multi-faceted session, we’ll breeze through a WIRED social selling strategy you can use to map out future event marketing success. Learn how to self-assess your social skills and find out where you can improve. Over to You.

Marketing 40

Marketing Conference Meeting Social Media 40

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. As of 2013, 3 percent of the U.S. Prepared for a brand crisis? Want to make standout content? Click here for our free content marketing white paper! .

Trends 120

Trends Mobile Web System 120

Shift Communications

DECEMBER 31, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal. Want to see how to do this for your blog? Here’s how. Ah, the question on every PR pro’s mind.

Measurement 60

Measurement Tools Agency Blogging 60

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Marketing 40

Marketing Viral Fashion Product Launch 40

Norton's Notes

JUNE 7, 2017

With every social platform copying the feature, the social media marketing world watched with interest. Prior to Facebook’s new strategy to copy Snapchat, Snapchat was consistently seeing steady growth in user rates. The First Assault: Instagram VS Snapchat. What is the failure of Facebook stories down to?

Facebook 41

Facebook Instagram Social Media Video 41

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Early evening and local morning news viewership is also up for a second year in a row.

Mobile 40

Mobile Media Newspapers Local 40

Sword and the Script

MARCH 24, 2015

Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing. Surrogate and Social Media Metrics. Surrogate and Social Media Metrics. Marketing content marketing marketing strategy measurement'

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60