PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. Source: Neilsen , 2013). Take a stand.

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Marketing Storytelling Technology Community 52

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency.

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Agency Crisis Management Fashion Social Media 48

MaccaPR

APRIL 2, 2015

Here are top five takeaways from last week''s Social Media Marketing World ( #SMMW15 ) conference: 1. Every piece of your content needs a visual. Without a doubt, the top trend I heard reiterated time and time again at SMMW15 was that every piece of content your brand or company generates needs some sort of visual.

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Social Media Pinterest Marketing Media 48

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

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Content Marketing Marketing Analytics Resources 52

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. In each case, some part of their marketing and/or sales process was broken. .” – mostly credited to Mark Twain.

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Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

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Marketing Content Marketing Advertising Advertising 99

Shift Communications

DECEMBER 22, 2014

In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. Close to 3,800 brands have used the calculator since its inception. Have you tried it out yet?

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

JUNE 26, 2018

I’ve concluded the litmus test for this show is finding interviewees with a good idea about a trendy topic in marketing. She also has the occasional author too: Embrace Revenue Responsibility With ‘Full Funnel Marketing’: Author Matt Heinz. What Does It Take to Implement Content Marketing Effectively in B2B?

Marketing 84

Marketing B2B Interviews Content Marketing 84

Contently - Strategy

FEBRUARY 1, 2019

Based on the insights I heard at AdExchanger’s Industry Preview, here are the four characteristics that content marketers should know. Not every brand is going to seem cool to Gen Z, but we can all avoid looking like Kayla’s principal. Gen Z is used to seeing branding everywhere.

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YouTube Instagram Ethics Film 111

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. People engage with brands they feel they can trust.

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Reddit LinkedIn Social Media Pinterest 100

prTini

SEPTEMBER 24, 2014

Trying new tools for the short free trail week is more often than not confusing and time-consuming. Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. Their easy to use interface is brilliantly engineered to make content analysis and promotion a science. BuzzSumo Pro.

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Tools Viral Engineering Comparison 72

Sword and the Script

AUGUST 5, 2014

Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. PR Measurement Isn’t Quite the Same.

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Measurement Analytics Tools SEO 118

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. peaked in 2013, at 242 million units sold. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. Neil Patel is one of the biggest content marketers online today.

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Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

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Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. 6) Finding a content marketing niche.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Now is the time to improve your workflow. Twitter paid amplification?

How To 60

How To Software System Employee 60

MaccaPR

JULY 23, 2014

Though there''s disagreement on the accuracy of that specific number, we can all agree that telling your brand''s story through photos, gifs and videos can be much more engaging than plain text. In fact, social channels with a laser-focus on visual content are exploding. Stay "on brand." Consumers love short and punchy.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant. 4) New emphasis on trust.

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Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

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Marketing Employee Content Marketing Training 167