Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.
Polaris
NOVEMBER 20, 2014
The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob.
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Shift Communications
OCTOBER 7, 2014
One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout. People can sense desperation and self-promotion in advertising in much the same way as when we watch The Bachelor. The same applies for not being overly self-serving.
Waxing UnLyrical
APRIL 13, 2016
Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg!
Sword and the Script
DECEMBER 10, 2019
We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.
Cision
NOVEMBER 24, 2015
In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution.
Waxing UnLyrical
JUNE 25, 2014
Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. ” When HMV fired 60 staff members in January 2013, a staff member hijacked their official account to send a series of devastating tweets.
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