Stephen Waddington

MAY 4, 2019

The web is a social space. We’re on the web so that we can talk with other people about things that matter to us and do so in our own voice.” It began with the use of the hashtag #BlackLivesMatter after the acquittal of George Zimmerman for the fatal shooting of African American teenager Trayvon Martin in February 2012.

Privacy 72

Privacy Web Facebook Film 72

Flack's Revenge

DECEMBER 11, 2018

I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Have you been recommending a change in strategy regarding social media?

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Stephen Waddington

JUNE 23, 2019

. #4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. It’s an area that brands should investigate. #6

Report 81

Report YouTube Privacy Web 81

The Awards Blog

JANUARY 31, 2020

Back in 2012, my chips were down. you were a Web developer, with a starting salary of $120K+. Spoiler alert: it was too good to be true and I never did get a job as a Web developer.). In hindsight, this turned out to be dangerous advice for the young, budding Web developer. OMG, seriously? . Build an app!

Technology 59

Technology Web System Course 59

Deirdre Breakenridge

FEBRUARY 23, 2015

Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. We’d love to hear from you….

Content Marketing 150

Content Marketing Marketing How To Leadership 150

The Proactive Report

DECEMBER 16, 2014

The more content there is on the web, the more difficult it is to find what you’re looking for. First let’s look at what Penguin is and what it does: First introduced in April 2012, Google’s Penguin algorithm focuses on removing sites from search results that have improved their performance artificially with low-quality links.

Digital PR 154

Digital PR Google SEO Content Marketing 154

The Awards Blog

JANUARY 31, 2020

Back in 2012, my chips were down. you were a Web developer, with a starting salary of $120K+. Spoiler alert: it was too good to be true and I never did get a job as a Web developer.). In hindsight, this turned out to be dangerous advice for the young, budding Web developer. OMG, seriously? . Build an app!

Technology 52

Technology Web System Course 52

The Resolution Blog

AUGUST 26, 2015

Can you drop links into a web form and click go? Email Hunter: Billed as, "direct access to all the web's email addresses," my jaw dropped at the possibilities this product brings. Wegley was recently featured in a PR Week campaign article focused on the 2012 Presidential Election. It is actually that simple.

Tools 120

Tools Pitching Web Enterprise 120

Cision

MARCH 1, 2016

” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. In The New Rules of Marketing and PR , David Meerman Scott argues that social media and web publishing have forever changed the PR profession. Referenced in this post: 2012. They write: “Facebook’s IPO is a flop.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

JULY 5, 2017

Video has exploded across the social web. Remember, I am not a doctor, nor do I play one of the internet: Trend: Video exploding across the social web. We know that video is just crushing on the web. From about 2007-2012, I’d say, Twitter was definitely that cool kid. The primary drivers behind each of those shifts?

Instagram 76

Instagram Web LinkedIn Trends 76

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. Tag Manager came along (in 2012) as a solution for fast implementations.

Measurement 120

Measurement Tools Analytics Google 120

Deirdre Breakenridge

FEBRUARY 12, 2015

You’re the founder of a rapidly growing small agency with a respectable, but still emerging web-based presence across standard social media platforms. However, since being acquired by Facebook for a cool $1 Billion dollars in 2012, Instagram has now morphed into the most preeminent photo and video-sharing app in the world.

Tools 150

Tools Agency Instagram Groups 150

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

MARCH 9, 2015

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. Wouldn''t you like to be in her kitchen?

Internal 40

Internal International Case Study Web 40

Solo PR Pro

FEBRUARY 25, 2021

I only met with the agency team for client status calls, and any of my recommendations for other account buckets such as web and social were facilitated by my POC. Maren has served as a board member of the Public Relations Society of America’s (PRSA) San Antonio Chapter since 2012 and is immediate past president for 2021.

Agency 76

Agency Creativity Media Relations Nonprofit 76

The Resolution Blog

AUGUST 27, 2015

Can you drop links into a web form and click go? Wegley was recently featured in a PR Week campaign article focused on the 2012 Presidential Election. CoverageBook not only helps build a pretty presentation, but also kills it on metrics; its user interface saves hours, perhaps days worth of time and resources.

Tools 120

Tools Pitching Enterprise Web 120

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Web site crashed. Remember, these product line launches haven’t always been so successful (remember the Nieman Marcus partnership in 2012? ” The financial crisis of 2012?

Social Media 60

Social Media Product Launch Instagram Media 60

Buzzstream

MARCH 31, 2020

Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. Not to mention that if you want to project the best possible image of your brand, the content that you put out on the web is a representation of you. Make it good!

SEO 124

SEO Google Hotels Strategy 124

ISEBOX

JANUARY 8, 2016

Reason 3: Efficiency and Organization – “Sarah, do you have that press release from 2012 handy?” And nothing is worse than being at the mercy of your web team to post content, grab analytics or make design customizations to your “newsroom”. And, once a journalist sees all the content they need in one location? So frustrating!

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. More importantly, you can see follow on actions all the way through to a web site goal or event such as registration, downloads and demo requests, for example. As a startup, it has raised $21.4

Case Study 116

Case Study Software Data Web 116

Cision

APRIL 5, 2016

Facebook, of course, now knows the web visitor history over a huge swath of the Internet. Organic reach has declined from 16 percent in 2012 to 2 percent. And then there are the approximately 2 million webites that have a Facebook tracking pixel on them so that the website owner can retarget its website visitors.

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

APRIL 10, 2018

They grew in marketing prominence with the advent of the web and the online news release. That all came crashing down in 2012 and you should read this piece , by Danny Sullivan , the former editor-in-chief of Search Engine Land, if you want to understand why. Press releases are the same way, sort of.

Engineering 71

Engineering Content Marketing Analysis B2B 71

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Beyond PR

APRIL 28, 2017

Since 2012, the study has evolved. If just a startup but with a web presence under construction, perhaps; more mature business, no. Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. Initially, it was predominantly retail investor-based.

Comparison 45

Comparison Construction Study Retail 45

David PR Group

OCTOBER 17, 2014

In 2012, Carr wrote, presciently, that actual news is likely the next “killer app.” When the Internet came along and turned the media business on its ear, we watched as print outlets slowly evolved into media companies trying to figure out how to structure their new web-based editions. Do we charge for it? Part of it?

Journalism 84

Journalism Print Newspapers Advertising 84

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. Why would anyone visit the Coke web site for “news and information”–even if that “news and information” was related to Coke?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Sword and the Script

APRIL 30, 2019

million in venture capital, in four rounds of funding since 2012, according to Crunchbase. The report says: “A product’s Momentum score is calculated by a proprietary algorithm that factors in social, web, employee and review data that G2 Crowd has deemed influential in a company’s momentum.”. Onclusive has raised $21.4

Industry 85

Industry Media Technology Employee 85

Waxing UnLyrical

FEBRUARY 15, 2013

To quote some insights from a report by Ethinos Digital Marketing 2012 : There are 65 million, 33 million, and 17 million Facebook, Twitter and LinkedIn users in India respective; India has more Facebook, Twitter, and LinkedIn users than the UK; 60% of Indians who are social media users are open to being approached by brands; and.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Sword and the Script

JANUARY 10, 2017

This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward. Google hasn’t updated the Blogger platform to maintain parity with modern content management systems.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

NOVEMBER 20, 2018

PR professionals need to be thinking about things like web traffic, customer engagement and conversions. Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

Beyond PR

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. This includes tracking minor changes in keyword rankings and web traffic.

Google 64

Google Digital PR Mobile SEO 64

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. The 10-second Snapchat video ad features an immersive 360-degree version of the movie trailer through a web page link within the app.

Video 54

Video Mobile Pinterest Advertising 54

Waxing UnLyrical

APRIL 8, 2013

2012 had 110+ entries, 16,000+ votes, 3x our Twitter, 2x our FB and 20%+ increase to web #measurepr. Q3 asked Sandra how she and the Affect team were measuring their 2 013 jobs contest , outside of getting decent enough applications to actually make a hire: @ shonali Yes, we do. This is our 3rd yr.

B2C 83

B2C B2B Measurement Twitter 83

PR 20/20

SEPTEMBER 17, 2019

Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. Since being established in 2012, INBOUND has expanded to roughly 24,000 attendees making it “one of the fastest-growing business events in the world.”

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. We are no longer looking only at an increase in CTR in an email where we tested a subject line, but drill down to more specific tracking on the web page and setting more specific content goals. Two, she’s been with the Academy of Neurology for five years.

Case Study 113

Case Study Study Analytics Meeting 113

Waxing UnLyrical

JULY 17, 2013

Ed: This post originally ran on June 4, 2012. Non-standard retweets are off the table (unless you REALLY go the extra mile by creating an intricate web of automated retweets, but that just seems stale to me). Waxing UnLyrical is on vacation, so we’re re-running it since it’s still relevant… and it’s a great post!

Social Media 78

Social Media How To Media Twitter 78