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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. It truly is an exciting time to be a story teller in today’s media landscape as there is no limit to the news cycle now and it continues to evolve each day.

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PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

Our strategy development started in 2012 coming out of the London Games; not only were we looking to maximize the immediate post-Games opportunities, but we were also setting the strategy and positioning for 2016 as part of the conversation.

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