What PR pros should know about today's newsroom
JUNE 16, 2015
For PR practitioners, understanding the structure of the newsroom is critical when locating media contacts and crafting a pitch. A newspaper might ax its managing editor or put a publisher with an advertising background at the helm of the editorial operation. If you're looking for a religion reporter to pitch at your state's flagship newspaper, that beat may no longer exist. Find the reporter with the beat closest to the topic you're pitching.