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Why and how companies are turning to brand journalism

PR Daily

Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. Brand journalism is very different from content marketing, because it’s not marketing. It’s the nexus of marketing, journalism and social media.”.

Changes in journalism impacting PR


In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. The report stated: “The committee was particularly struck by the number of journalist jobs that have been lost in the last few years, which some evidence suggested was approximately 3000–3200 positions between 2012 and late-2017.


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What PR pros should know about today's newsroom

PR Daily

Layoffs , for one, have become an occupational hazard in print journalism. A newspaper might ax its managing editor or put a publisher with an advertising background at the helm of the editorial operation. If you're looking for a religion reporter to pitch at your state's flagship newspaper, that beat may no longer exist. At the root of layoffs and newsroom reorganization is the question of revenue , a pain point for newspapers.

PR's responsibility to the public

PR Daily

Then there’s a recently-released study from the Economist Intelligence Unit that found 71 percent of business leaders believe their organizations’ responsibility to respect human rights transcends adherence to local laws. co-published with the Columbia Journalism Review ) found that PR was filling in the news gap left by the shrinking ranks of journalists, and noted: The dangers are clear. People who don’t understand PR tend to conflate it with media relations.

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Newspapers are cutting staff. Paul Business Journal). KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Taking the collective temperature of Italian females in PR

PR Conversations

Ours is dynamic and proactive profession, and we benefit from our ubiquity in: contributing to the general workplace and local and national discussions. With new media growing and traditional media shrinking, let alone economic crises resulting in job losses, the new scenario for journalism and public relations is changing lightening fast and the borders between our traditional roles have become less defined. By Enrica Orecchia.