The Proactive Report
JULY 4, 2014
With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like.
Cision
APRIL 5, 2016
Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content! Facebook makes money by selling advertising.
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Communications Conversations
NOVEMBER 9, 2018
A few brands were leading the way (Target, at the time, was the example I liked to use), but most were still playing by 2012 rules (volume > quality) and posting 20-30 times a month on Facebook. They had a whopping 39 posts in October on Facebook. Back in 2016, this was actually a somewhat progressive concept.
Cision
SEPTEMBER 27, 2017
Now, we have heard a lot about fake news in the past year and social networks like Facebook even put policies into practice to try to cut down on bogus or misleading being articles being spread virally via social media. In fact, 35 percent more journalists feel this way now compared to 2012.
Cision
SEPTEMBER 18, 2017
This research found that 90 percent of professional journalists use social networks like Facebook every week for work, and 83 percent use some form of microblogging platform, typically Twitter, at least weekly. Also, noteworthy in the report is the finding that 27 percent, more than a quarter of journalists, use live video weekly.
Waxing UnLyrical
APRIL 9, 2012
I digress… This is NOT a Pinterest post, mostly because I’m preoccupied with my Timeline on Facebook, and not in a good lion cub hugging sort of way. I see ads “not by facebook.” Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction.
Shift Communications
MARCH 10, 2015
The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked.
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