Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Google Fact Check.

Google 259

Google Digital PR Mobile SEO 259

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place.

Social Media 95

Social Media Conference Media Corporate 95

ReimaginePR

JUNE 18, 2015

Putting a human face on any campaign is necessary, but in a crisis, that face can’t be just one of pain and hopelessness. In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities. Get ‘happy times’ B-roll. Again, people will tune out.

Airlines 120

Airlines Viral Government Local 120

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Google Fact Check.

Google 64

Google Digital PR Mobile SEO 64