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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

She also believes that one of the best ways to reach rural Americans is in their community. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. This type of planning includes making sure that your team is communicating well internally, too. “If