PRSay
JANUARY 6, 2021
Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Awe is the second most viral emotion. Take L’Oréal, for example.
Waxing UnLyrical
FEBRUARY 26, 2013
A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.
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Cision
MAY 12, 2017
Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. It was no official confirmation, but the impact of the update was felt across the SEO community. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.
PRSay
OCTOBER 25, 2017
8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”
Buzzstream
MARCH 31, 2020
Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). This is a big one for me.
ReimaginePR
JUNE 18, 2015
Get that footage on file, because if and when disaster strikes, it will help you (and the media you’re reaching out to) tell the whole, human story of the community. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act.
Beyond PR
MAY 12, 2017
Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. It was no official confirmation, but the impact of the update was felt across the SEO community. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.
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