Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Jason Sprenger is the president of Game Changer Communications. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Jason Sprenger is the president of Game Changer Communications. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT.

Storytelling 78

Storytelling Internal International Social Media 78

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. Like every reporter, I’m a sincerely curious person.

Meeting 80

Meeting Automotive Media Transportation 80

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive has raised $21.4

Industry 85

Industry Media Technology Employee 85

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales).

Study 138

Study Media Relations Media Measurement 138

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. It was no official confirmation, but the impact of the update was felt across the SEO community. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Google 259

Google Digital PR Mobile SEO 259

Beyond PR

MAY 4, 2017

When we talk about evolution, sure: tools, technology and breaking down silos have been the key to many industries taking the step to greater value within their organizations. 3) Success lies in how we use technology to see around the corner and fundamentally change. But for a long time, our industry has needed evolution.

Communications 61

Communications Hotels Technology Tools 61

Waxing UnLyrical

APRIL 30, 2014

I moved to Kosovo in 2012 to get out of my comfort zone. My adopted community speaks to me in many ways. This is urban communication. How do cities communicate? Urban communication’ is the meshing, for better or worse, of technology and social interaction.”

Communications 87

Communications Travel System Community 87

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. While Snapchat hasn’t announced its plans for Vurb, one potential use for Vurb’s technology could be within Snapchat’s Discover section.

Video 54

Video Mobile Pinterest Advertising 54

Waxing UnLyrical

FEBRUARY 26, 2013

In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S. Incidentally, it was the worst reviewed ad of the Super Bowl. They also won’t share anything religious, political, racial , or gender-specific. Presidential campaign had 30% less shares than posts on other topics.

Viral 102

Viral Advertising Advertising Study 102

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Externally to the credit union industry, communities being served, media and social media outlets. having the same core provider).

Reputation 60

Reputation Communications Financial Internal 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Beyond PR

APRIL 18, 2016

Danielle previously was a tech editor at the Dallas Business Journal where she covered start-up and corporate technology news in the Dallas/Ft. D CEO is a magazine that profiles the top CEOs and executives in North Texas and provides them with a community and forum to share business information. Worth area.

Travel 40

Travel Media Sports Journalism 40

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. The Cannes Lions Educators Summit is one example of this – along with the #SMprofs community. I am proud to see these communities come together so well. We welcomed a new member in Scott in 2012 when Kristin got married (finally have a brother!) Freberg 2.0 (Mom

Social Media 56

Social Media Conference Travel Internal 56

Beyond PR

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. It was no official confirmation, but the impact of the update was felt across the SEO community. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Google 64

Google Digital PR Mobile SEO 64

PR Conversations

OCTOBER 2, 2015

However, I would like to see much more focus in PR on risk communications and helping wider society understand that there are consequences and complications from actions of governments, organisations and publics in an ever changing, complicated world. Published 2012. Homer: Oh, come on Lisa.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

Shift Communications

FEBRUARY 25, 2015

This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. How do we think about communities of influence? Vice President, Marketing Technology.

Community 60

Community Social Media Data-Driven PR How To 60

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. The goal is to show traction early on and communicating your success to the community.

B2C 192

B2C Community Banking Advertising 192

Norton's Notes

DECEMBER 21, 2014

The success and branding of the gym is also reiterated by its hard-core training methods, successful customers and the community-like feel with members offering advice and information in order to get the most out of your gym experience. liftingrevolution.com. ladyinweighting.co.uk.

Blogging 44

Blogging Training Exercises Sports 44

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. A 2012 cinema and TV arts grad of Cal State Northridge, she spent several years in development and producing in L.A.

Transportation 122

Transportation Social Media Corporate Agency 122

ZudePR

DECEMBER 30, 2016

Like some technological teddy. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. 7: The Compound Effect , by Darren Hardy (2012) £9.99. 10: Ready Player One by Ernest Cline (2012) £6.29.

Writing 84

Writing Google Meeting Airlines 84

PR Conversations

APRIL 1, 2015

According to Pekar, the most effective companies understand how social enterprise tools, such as Yammer and Jive, are well suited to building a culture of community and information sharing. Per the study, of the 56 per cent of respondents using social media, those using multiple approaches report a stronger impact on community building.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

According to Pekar, the most effective companies understand how social enterprise tools, such as Yammer and Jive, are well suited to building a culture of community and information sharing. Per the study, of the 56 per cent of respondents using social media, those using multiple approaches report a stronger impact on community building.

Conference 40

Conference Measurement Communications Employee 40

Norton's Notes

JUNE 12, 2015

Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. 15. How do you think an ever increasing growth in technology will change the marketing sector? 17.

Interviews 28

Interviews Fashion SEO Social Media 28

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Deirdre Breakenridge

JANUARY 3, 2018

I want to thank Corina Manea , founder of NutsPR and Chief Community Officer at Spin Sucks, for recommending The Miracle Morning and the Power of Habit. The Agony of Decision : I had the pleasure of reading Fred Garcia’s earlier book, The Power of Communication and was blown away. Fred does it again with The Agony of Decision.

Crisis 0

Crisis Journalism Hotels Case Study 0

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. The Harvard Business Review focused its entire 2012 January-February issue on happiness. We identify a client, we bring in technology for a campaign and then if it’s successful we can use that to demonstrate value. If people already see the value of the technology, they are already sold.

How To 60

How To Software System Employee 60

Waxing UnLyrical

APRIL 2, 2016

But not listening has really backfired on brands in the past (it took Komen for the Cure a couple of years to start recovering from its 2012 setback ). Use technology well. Element #5: Community. When you think about it, social technologies have really transformed our world, and our work. Community: Example.

Strategy 40

Strategy Case Study Community Creativity 40

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 79

Data Meeting Measurement Guidelines 79