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How to Engage and Empower Your ZEOs

PRSay

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

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How to Engage and Empower Your ZEOs

PRSay

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139
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Sipping Success: A Sit-down with Vineyard Owner Rachel Martin

PR for Anyone

Connecting with locals enriched Rachel’s experience and helped her navigate life in Bordeaux. Rachel was the sole author of the petition, and her efforts resulted in the establishment of Middleburg, Virginia, as an AVA in 2012, further solidifying the region’s importance in the wine world. Rachel studied wine for two years.

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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists?

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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). million in venture capital, in four rounds of funding since 2012, according to Crunchbase. SocialChorus is an employee communications platform that announced several new products at its customer conference. all 210 U.S.