2012 Branding Marketing Storytelling 
Stephen Waddington
JANUARY 15, 2020
There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. It’s a powerful form of advocacy.
Cision
APRIL 21, 2015
Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. Register for our free webinar now!
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Onclusive
OCTOBER 10, 2017
Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.
Waxing UnLyrical
JANUARY 23, 2012
I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha. In a recent discussion over coffee, a friend made the proclamation that 2012 isn’t the year for brands to take on more and more channels, but instead to target their social channels and do them better. Quality, not quantity.
PR 20/20
SEPTEMBER 17, 2019
Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.
MaccaPR
JUNE 1, 2016
If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.
Marketwired
FEBRUARY 26, 2016
And so is Penguin, Google’s back-link algorithm (combined in 2012). As evidence of the increasing importance of content marketing, according to the CMO Council , 90% of consumers find custom content useful, while 78% believe organizations providing content are interested in building good relationships with them.
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