PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. The urban poor is not the rural poor, said Haworth. pictured above ), during an Oct.

Social Media 117

Social Media Conference Media Corporate 117

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Newspapers 40

Doctor Spin

APRIL 17, 2023

2012, May 17). This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Social Media Internal International 78

Deirdre Breakenridge

FEBRUARY 23, 2015

As they are showcased in content marketing, their personal brands and reputations are bound to get a boost – and that can lead to any number of good things both for them and the organization. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

MARCH 31, 2017

Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. And two, to evolve a legendary brand in the digital age, keeping it relevant for a well-connected audience and introducing it to a whole new one. You’d better love it.

Television 120

Television Social Media Sports Travel 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Big Data 92

Big Data Data Publicity Analytics 92

Mark My Words

APRIL 24, 2015

On twitter happy customers are posting their freebies and google searches for Pret A Manger increased to its highest number since January 2012 when its first French outlet opened ( google trends – see graphs). The story was picked up by a handful of regional papers and a few international titles (Washington Post, Wall Street Journal).

Retail 60

Retail Google Journalism Trends 60

MaccaPR

JULY 2, 2014

H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. Acknowledging these benefits suggests that you deem your company''s Wikipedia presence as vitally important to your reputation.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

PR Conversations

JULY 24, 2014

The current trend of public relations excellence places increasing emphasis on stakeholder governance and symmetrical communication , weighted against more-traditional reputation management and publicity. reputation; and. Theoretical versus practice. Per the above] This can include over-use of popular concepts such as: image.

Marketing 87

Marketing Reputation Communications Video 87

Beyond PR

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Since 2012, the study has evolved. Depends upon information obtained from other reputable sources. It’s your transparency library. But I am a tad bias.

Comparison 45

Comparison Construction Study Retail 45

Waxing UnLyrical

NOVEMBER 20, 2018

For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message. Without PR attribution and measurement, communicators typically remain pigeonholed at the top of the funnel, i.e., which publications wrote about their brand.

Measurement 56

Measurement Data Storytelling Technology 56

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. The third pillar focuses on our own brand and reputation. In competing against much larger shops, it’s important that we punch above our weight and show we’re good stewards of our own brand. It’s amazing how survival has a way of tuning one’s senses. It was time for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Stuart Bruce

FEBRUARY 19, 2015

Six articles on this subject can now be found online, between 8 and 15 November 2012, although three are not available to view.” In crisis communications there are still better ways to manage your reputation than resorting to bullying. After three months research the Telegraph resolved to publish.

Ethics 60

Ethics Journalism Banking Media 60

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. Family is EVERYTHING.

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

MAY 14, 2019

If you or your brand earn coverage, this tile is calculating the social shares around that particular piece. The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and.

Case Study 116

Case Study Software Data Web 116

Melissa Agnes

JANUARY 20, 2015

Go back on your values in a crisis and you’ll find yourself without credibility and with a reputation in major decline. Back in 2012, Chick-Fil-A found themselves in the midst of a major national controversy after their COO, Dan Cathy, made a public statement opposing same-sex marriage. Let’s take Chick-Fil-A as an example.

Crisis 145

Crisis Brand Branding How To 145

PRSay

AUGUST 20, 2019

This is no surprise; whether it’s Swift’s social media presence, her surprising collaborations or her uncanny ability to create a news cycle, Swift always finds a way to stay relevant and amplify her brand. Swift and her team have built a “Reputation” for the star’s brand on her social media platforms.

Social Media 156

Social Media Strategy Video Instagram 156

Engage PR

SEPTEMBER 29, 2022

The voice of one of Britain’s most enigmatic frontmen has often been questioned [Glasgow Green attendees can attest to that] but can be better suited for an intimate venue – attendees of Razzamatazz, Barcelona, June 2012, please step forward. Any vocal inadequacies have been overcome through sheer force of presence.

Crisis 60

Crisis Reputation Course Groups 60

PR Conversations

SEPTEMBER 22, 2015

Other strategic areas that relate include interpreting numbers and translating them into meaningful data about reputation, organizational issues, crisis management and so on. To learn how to assert and brand ourselves as intelligent, skilled and attentive Italian PR practitioners.

Interviews 40

Interviews Enterprise Internal International 40

Mark My Words

AUGUST 2, 2021

His reputation for heavy drinking and rumoured drug-taking later saw him confess to Rolling Stone, ‘I spent years poisoning myself. It turned Depp into the mega-star of a blockbuster brand. He’d had flops with The Tourist (2010), Dark Shadows (2012) and The Lone Ranger (2013). I was very, very good at it.’

Film 60

Film Reputation Writing Instagram 60

Cision

DECEMBER 10, 2015

Otherwise known as TRID for short, it’s imperative that marketers within these institutions understand how TRID will affect consumers and how a lack of preparedness could ultimately impact their institution’s brand. Reputational damages are an indirect pitfall if creditors do not comply with TRID guidelines. That could cost you.

Financial 120

Financial Guidelines Consumer Reputation 120

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships.

Communications 60

Communications Analysis Web Handbook 60

Communications Conversations

AUGUST 31, 2018

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Since 2012, the study has evolved. Depends upon information obtained from other reputable sources. It’s your transparency library. . But I am a tad bias.

Infographics 174

Infographics Comparison Construction Study 174

Norton's Notes

JUNE 12, 2015

PR Couture is described as a beloved resource among fashion and PR students publicists and fashion brands. She was included in the iMedia 25 Class of 2012 as a key influencer in interactive marketing, and is an experienced fashion & consumer marketing strategist. Walk us through your daily routine?

Interviews 28

Interviews Fashion SEO Social Media 28

PR Conversations

APRIL 1, 2015

Regardless of whether the practice area is internal communications, reputation management, executive communications or social media, a business objective’s focus at the front end should be on measurable results. RBC is Canada’s most valuable brand (16 th globally) and has a history of being named one of the best workplaces in Canada.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

Regardless of whether the practice area is internal communications, reputation management, executive communications or social media, a business objective’s focus at the front end should be on measurable results. RBC is Canada’s most valuable brand (16 th globally) and has a history of being named one of the best workplaces in Canada.

Conference 40

Conference Measurement Communications Employee 40

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” Rich started PRexamples.com in January 2012.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace. No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace.

Reputation 165

Reputation Apparel System Corporate 165

Cision

JANUARY 14, 2016

Or, you may just be looking to create brand awareness. Want to learn how listening to customers on social can benefit your brand? The micro-blogging platform is great for your business if you have (or are looking to build) a sleek, modern brand with some stunning visual appeal. How much time can you allocate? Final Thoughts!

Marketing 120

Marketing Pinterest Mobile Social Media 120

Mark My Words

JULY 14, 2022

He charmingly knows how to play her reputation to his favor, too. Now, global branding and public relations expert Mark Borkowski told The Post of Abedin and Cooper: “It has all the potential of having one of the most interesting power relationships we’ve seen since Amal and Clooney.”.

Film 60

Film Reputation Policies Course 60

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Those of us who have been around the industry for a while will remember the explosion of infographics as a link building method, mostly between 2009-2012 when they seemed to be everywhere.

Infographics 160

Infographics Data Blogging Mobile 160

Waxing UnLyrical

NOVEMBER 15, 2011

Going negative often accomplishes the goal of making you the less scummy choice in a way that is faster and far more impressive than positive attempts to build up your reputation ever could be. By diverging and standing out, Cain’s candidacy is a testament to the public relations style Al and Laura Ries recommended in The Origin of Brands.

Case Study 87

Case Study Study Comparison Reputation 87

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60