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Pioneer Ofield Dukes (1932-2011)

Institute for Public Relations

IPR is featuring research and some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. In … Continue reading Pioneer Ofield Dukes (1932-2011) → Ofield Dukes was born in Rutledge, Alabama, in 1932.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?

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Pioneer Wangari Maathai (1940-2011)

Institute for Public Relations

IPR is featuring some of the many female pioneers who have had an impact on the field of public relations in celebration of Women’s History Month. Scholastica College in Atchison, Kansas, a Master … Continue reading Pioneer Wangari Maathai (1940-2011) → Wangari Muta Maathai, Ph.D., was born in Nyeri, Kenya in 1940.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. However, the publication reach of articles that drove website actions was 25.1%

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Ineffective PR: Public Relations Campaigns that DO NOT Work

5W PR

The public outcry was fast and loud. In July 2011, it began a series of announcements, apologies, and turnarounds that negatively affected the brand and company reputation for over a year. Public relations campaigns often fail because the brand doesn’t know and understand its target audience. KFC was quick to pull its U.S.

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BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Bianchi Biz Blog

The post BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012) appeared first on Bianchi PR. BPR’s Top 25 PR Projects is a biweekly profile highlighting some of our favorite client projects, as we commemorate Bianchi PR’s 25 th year in business.

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45+ Places to Find Communications and Public Relations Jobs

Sword and the Script

Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. In early 2011, I published a blog post with “20 places to look for a PR job.” When I wrote that original post in 2011, the unemployment rate was 8.9%. O’Dwyer’s: [link] 11.

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