Prohibition

APRIL 12, 2022

Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes. Competitor brand KFC brilliantly responded “the best time to delete this post was immediately after posting it. The second-best time is now”.

Advertising 62

Advertising Advertising Social Media Brand 62

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust.

Crisis 158

Crisis Reddit Reputation Tools 158

Melissa Agnes

MARCH 5, 2014

All too often, we have seen dishonest companies damage their competitors’ reputations online by making (or hiring someone to make) a series of false statements on review-based websites. Fake Reviews: How to Protect Your Brand (Video). Internet Defamation Online Reputation Management Social Media Law'

How To 219

How To Reputation Engineering Advertising 219

Rock the Status Quo

JANUARY 7, 2016

We’re starting to talk less about the importance of content creation and social media, and more about how these impact customer experience, trust and reputation. Back in 2011 – a lifetime ago, right? It’s important to think about how the things you are sharing build trust in you, or in the brand.

Reputation 100

Reputation Course Social Media Media Relations 100

Rock the Status Quo

JANUARY 7, 2016

We’re starting to talk less about the importance of content creation and social media, and more about how these impact customer experience, trust and reputation. Back in 2011 – a lifetime ago, right? It’s important to think about how the things you are sharing build trust in you, or in the brand.

Reputation 100

Reputation Course Social Media Media Relations 100

NewsWhip

DECEMBER 16, 2020

Paul Quigley is CEO of NewsWhip, a technology that empowers helps the world’s leading publishers and brands to predict and understand the stories that will engage their audiences. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Request a demo. Paul Quigley. Introducing Crisis Dashboard. read more.

Web 78

Web Crisis Data Trends 78

Mark My Words

MAY 24, 2021

Teigen has been exposed for sending shockingly cruel messages to other women on social media, telling TV personality Courtney Stodden in 2011 to “Go. The Teigen source admitted that the store brands had their hands forced to sever their relationships with the model after being bombarded by customer complaints on social media. “As

Instagram 60

Instagram Social Media Video Interviews 60

PR Breakfast Club

AUGUST 3, 2014

So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21 st century.

Reputation 68

Reputation Education Instagram Social Media 68

Landis PR

APRIL 4, 2022

What can an organization do to keep its brand top-of-mind when there’s no news? Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. By Robin Carr. The technique is newsjacking. Do you see what we did there?

Case Study 52

Case Study Television Video Travel 52

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Deirdre Breakenridge

SEPTEMBER 6, 2016

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

Social Media 150

Social Media Exercises Media Resources 150

Doctor Spin

APRIL 17, 2023

In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). This policy encourages customers to try products without fear of commitment and builds trust with the brand. Morton’s Steakhouse.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Doctor Spin

MAY 30, 2023

The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. His reputation often preceded him, drawing in crowds based on his name alone. 5 Surviving the Storm: Understanding the Nature of Attacks held at Animal Care Expo, 2011 in Orlando, FL. Risk management.

Publicity 52

Publicity eBook Ethics Resources 52

Karen Freberg

DECEMBER 30, 2019

2011 marked the moment I became Dr. Freberg 2.0 (Mom I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. I would have never imagined this would become one key part of my brand and reputation in the industry and academy.

Social Media 56

Social Media Conference Travel Internal 56

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. The Break-Up campaign was very much a collaborative effort.

Publicity 87

Publicity Banking YouTube Social Media 87

Marketwired

DECEMBER 9, 2015

In 2011 Google launched Panda, a change in Google’s ranking algorithm that scores websites based on the quality of their content and their overall user experience. Press releases, however, do carry multiple other benefits to the customer including brand awareness, direct traffic, social signals and exposure in newsfeeds.

SEO 60

SEO Pinterest Google Engineering 60

Prakkypedia

DECEMBER 13, 2017

Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. A Victorian ice cream parlour dabbles in the flavour, which it apparently began produced in 2011. Other food brands around the world have had fun with improbable flavours or products.

Transportation 71

Transportation Twitter Advertising Advertising 71

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. The third pillar focuses on our own brand and reputation. In competing against much larger shops, it’s important that we punch above our weight and show we’re good stewards of our own brand. It’s amazing how survival has a way of tuning one’s senses. It was time for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. When I attended a concert in her Speak Now World Tour in 2011, I couldn’t believe how everything was choreographed to a T.

Leadership 152

Leadership Storytelling Viral Banking 152

Communications Conversations

MARCH 29, 2019

After making the switch to Corporate Communications, she has fast become a go-to source for counsel on multiple matters while developing a reputation for creating new approaches to enhance Allianz Life’s communications efforts. Jordan Kruger, senior communications specialist, Sleep Number (nominated by Sarah Reckard).

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

AUGUST 26, 2011

Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field. I couldn’t avoid it. Donna’s done some pretty amazing things: not only does she have a Ph.D.

Film 91

Film Social Media Policies Community 91

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

AUGUST 27, 2010

But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. Traditional public relations, branding and reputation programs suffer from some of the same challenges. In fact, I would guess far less than half will. Maybe less than 10%. Liked what you saw?

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. Image: anthony kelly via Flickr , Creative Commons Here you go. And once you’ve made your bed, be prepared to lie in it. Liked what you saw?

SEO 42

SEO Measurement Blogging Facebook 42

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation.

Crisis 71

Crisis Twitter Facebook Measurement 71

ImPRessions - Crenshaw Communications

APRIL 13, 2018

Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. But the hearings were just the beginning of Facebook’s reputation rehabilitation. JIM WATSON/AFP/Getty Images. So how’d he do? Above all, Zuckerberg was well prepared.

Privacy 159

Privacy Facebook Construction Policies 159

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Brand 255

Stephen Waddington

JUNE 15, 2017

International Paralympic Committee (IPC): enhancing and protecting reputation. The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole. “It is now hard to put a price on the reputation of your business.

Publicity 118

Publicity Corporate Reputation Community 118

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Communications Conversations

DECEMBER 1, 2015

First, the reasons: Fewer comments may hurt your brand reputation. So my argument is this: If you have a corporate blog and you’re getting 0-3 comments per post, is that hurting your reputation more than it’s helping? This ain’t 2011, my friends. And, in 2011, that blog was getting a TON of comments.

Corporate 60

Corporate Blogging LinkedIn Conference 60

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Waxing UnLyrical

NOVEMBER 18, 2010

Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager. Liked what you saw? Why not book me for a speaking gig ?

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

DECEMBER 7, 2010

We want people to feel good about supporting an organization, or doing business with a brand, or sharing information that might not have any direct benefit to them. Or with a person whose reputation is dodgy? Reputation is everything - its what makes us influential as a person or a professional. Regardless, thanks for visiting!

Reputation 73

Reputation Measurement Social Media Tourism 73

ZudePR

JUNE 6, 2016

MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​. I'll find myself researching something that's neither important nor urgent, like keynote speakers for two events time or which t-shirt people reckon is the best for getting branded up. She likes (among other things) moose and tea.

Writing 114

Writing Social Media SEO Blogging 114

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 188

Financial Reddit Advertising Advertising 188