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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

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Facebook is building its own Hotel California

Communications Conversations

Kind of seems like Facebook wants to be the mega spaceship. This week’s news – Facebook announced early Wednesday that they will now be serving articles from 9 selected publishers direct to newsfeeds – no need to wait 8 whole seconds for the article to load on another website! Facebook has a robot service for it!

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

Already, Facebook parent company Meta has warned of an advertising slowdown. In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Defensive strategies don’t pay.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. The change will take effect on April 2, 2024. Small text ads – written by Shankman – were included at the top of every email.

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What to do with Media Appearances

PR for Anyone

I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. But, if you are on Facebook or Twitter, you can pin it for a while. You’ve landed in the media. So here are some ideas of what to do with your most recent media appearance.

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Less “let’s go viral” and more “let’s build community”

Communications Conversations

First, go back to 2010. Your brand was just getting started on Facebook. Then, a few years later, Facebook changed everything. Even Facebook is taking notice. In some research I conducted for them a couple years ago, we discovered one of the primary places dentists were spending their time online was Facebook Groups.

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