PRSay

NOVEMBER 2, 2017

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. Oppe begins with branding and helps students craft their personal narrative. Students have a clear path to understanding the value of reputation and its connection to strategic communications.

Communications 104

Communications Case Study Training Reputation 104

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role. Until next time!

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. This can include the media, customers, employees, and the general public.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

SEPTEMBER 19, 2022

There’s one little hiccup with that task: “More than half of PR pros say their top challenge is getting responses from journalists, with agencies (59%) more challenged than brands (43%).”. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). Other interesting statistics: Social PR. “PR In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Shift Communications

SEPTEMBER 13, 2017

However, given the sheer volume of companies that see the opportunity in “revolutionizing” finance, shadow banking continues to grow the competitive landscape to a size where any one brand has minimal chance of breaking through. Take small business lending, for example.

Banking 79

Banking Financial Advertising Advertising 79

Stephen Waddington

JANUARY 10, 2019

That said Twitter is a good place to seek out real-time information on an organisation, brand, market or issue but data should be filtered against your audience profile, and cross referenced against other data sets. A study of floods in Australia from March 2010 to February 2011 identified how public health information is shared in a crisis.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. I started in Washington DC in Public Affairs and Crisis Management. Still am a crisis guy and always will be, I think. I worked for some great people there.

Ethics 52

Ethics Publicity Data Agency 52

PRSay

MAY 6, 2016

Branding development and execution. Crisis communications. He was President of the New Jersey Chapter of PRSA in 2010, and served as President of PRSA’s Pikes Peak Chapter in Colorado, in 2006. At The PowerStation | Communications, he directs: Strategic program development and management.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. You can also see this kind of attitude with the current housing crisis.

Crisis 71

Crisis Twitter Facebook Measurement 71

Cision

JUNE 22, 2015

Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. Instagram began as a mobile-only, iOS-exclusive app in 2010, seven months after the image-sharing app Pinterest launched. Or , how are brands finding success on Instagram? percent for the top brands by followers. 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. For example, if you have a crisis emerging, you can provide a link to the graphs of those chats that will update over the course of time.

Software 113

Software Tools Publicity System 113

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. I got up and asked them, “if that’s the case, why do we need PR agencies?” Thanks, Maddie and Lindy, for stopping by!

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. The Break-Up campaign was very much a collaborative effort.

Publicity 87

Publicity Banking YouTube Social Media 87

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Karen Freberg

OCTOBER 10, 2020

In the 2010’s, we then had Olivia in “Scandal” for handling crises and work in reputation management. We create content for ourselves for our own personal brand to get opportunities. We are the voices behind the brands on social. branding front and center. Wouldn’t she be on all platforms?

Social Media 114

Social Media Media Fashion Agency 114

Cision

SEPTEMBER 30, 2015

By 2010, more than half of all Fortune 500 companies reported on their CSR activities. Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Regulatory and government bodies demanding CSR reporting, new legal business structures.

Media Relations 120

Media Relations Trends Media Corporate 120

Waxing UnLyrical

AUGUST 12, 2015

So, when the horrific Sandy Hook shooting occurred in December of 2014, we asked crisis communications expert Gerard Braud to host a free teleseminar. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g. There is no upside to tragedies or acts of terror.

Radio 40

Radio Mobile Media Sports 40

Sword and the Script

FEBRUARY 4, 2020

In response to the breaking crisis, Avast shut down Jumpshot. In other words, if music videos drive conversations about cars, then perhaps placing your vehicle brand in a music video would foster purchase consideration. Burrelles has been working to modernize both its brand and technology.

Software 101

Software Analysis Data Tools 101

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130