Sword and the Script

APRIL 27, 2021

Earned – media or influencer relations. When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first? Because when marketing invests invest time and budget into owned media, you are building two assets. Shared – social channels.

B2B 148

B2B Marketing Content Marketing Course 148

Flack's Revenge

NOVEMBER 12, 2015

It was launched by Alibaba in 2009 to promote their Tmall online shopping mall and encourage single people to shop for themselves and celebrate their lives. Last year, JD.com developed a partnership with Tencent Group , China’s largest social media company, to attract consumers through Tencent’s popular social media platforms WeChat and QQ.

Social Media 120

Social Media Media Apparel Retail 120

Doctor Spin

DECEMBER 16, 2023

The Spiral of Silence Survivorship Bias—Abraham Wald and the WWII Airplanes The Narcissistic Principle: Why We Share in Social Media Social Group Sizes (The Social Brain Hypothesis) Echo Chambers: Algorithmic Confirmation Bias The Halo Effect: Why Attractiveness Matters in PR Subscribe and get a free ebook on how to get better PR ideas.

Journalism 52

Journalism Ethics Analysis eBook 52

Bianchi Biz Blog

SEPTEMBER 7, 2021

Bill to help pay for a journalism degree from Kent State, which I received at the beautiful intersection of 2009 economic collapse and decline of conventional journalism. You might also be interested in: Meet the Media: Sean O’Kane, Senior Reporter at The Verge. Meet the Media: Alexa St. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Till then, they had been managing their media outreach with Excel and Outlook and blogs.

Software 78

Software Banking Resources Government 78

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. Monitor the media environment.

Resources 195

Resources Pitching Television Radio 195

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility.

Consumer 95

Consumer Social Media Education Advertising 95

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. Besides a brief stint at a community bank in 2009 (thanks to the recession), I’ve always worked as a business-to-business editor reporting on some aspect of transportation. You can follow Erica on social media at: Twitter – @cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. In 2021, I’ve done a number of social media audits. Why on earth would we want to de-prioritize them in our programs in the year ahead?

Social Media 169

Social Media Twitter Employee Trends 169

Communications Conversations

SEPTEMBER 7, 2018

It’s a concept almost as old as social media itself. Let’s take a look back at social media history for a moment. First, in the 2009-2012 period (roughly), you may recall mom and lifestyle bloggers forming these ‘blogger networks.’ Essentially, are they behaving ethically on social media platforms?

Instagram 68

Instagram Social Media Trends Media 68

Sword and the Script

MARCH 21, 2023

The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. And while reasonable people can disagree about the cause, there’s no debating the effect: Depositors lost faith. And while reasonable people can disagree about the cause, there’s no debating the effect: Depositors lost faith. They lost confidence.

Banking 81

Banking Financial B2B Web 81

PRSay

JANUARY 29, 2021

Lofgren was a member of the College of Fellows Class of 2009 and sat on the Board of Directors with former College of Fellows Chair Geri Evans, APR, Fellow PRSA. Diane Gage Lofgren, APR, Fellow PRSA, a longtime communications executive and PRSA member who served on the Board of Directors, has passed away. She was 67.

Healthcare 78

Healthcare Journalism Study Advertising 78

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. I saw that the media could be a lot more exciting than typing on a laptop,” he says. Crossing over from broadcast media to PR. Unexpectedly, the station asked him to start immediately.

Meeting 131

Meeting Radio Sports Telecommunications 131

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Pay attention to top users and keep them engaged on these social media platforms. As media relations professionals, the least we can do is ease their burden. Reevaluating Twitter. Agencies must start at the internship level.

Trends 113

Trends Pitching Twitter Nonprofit 113

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help.

Social Media 103

Social Media Marketing Media Twitter 103

Wadds Inc.

MAY 19, 2022

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. An algorithm matched words to subsequent corporate violations reported in the media. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013.

Corporate 52

Corporate Employee System Journalism 52

Sword and the Script

SEPTEMBER 5, 2023

The company was founded in 2009 and was bootstrapped until 2022 when it closed a $180 million Series A round. Media monitoring firm Signal AI named Peter Granat to its board of directors. Muck Rack said its revenue grew 338% from 2019 to 2022 – enough to put it at number 1,658 on the Inc. 5000 for the second time.

Software 162

Software Marketing Leadership B2B 162

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Creating opportunities for customers to know, like and trust you on personal level is handy to have when you ask for a B2B media reference. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Melissa Agnes

MARCH 14, 2015

In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. If you followed United Breaks Guitars in 2009 – and even if you didn’t – you’ll enjoy this listen! Download this file (right-click and choose “save as”).

Airlines 113

Airlines Crisis Management Transportation Crisis 113

Beyond PR

JUNE 20, 2016

Want even more media moves? Check out the most recent issue of PR Newswire Media Moves in our Resources Center and follow @PRNMedia for daily updates. She became the publisher in 2009. Opportunities to earn attention for your brand abound, but they don’t necessarily look like earned media hits of yore.

Biotechnology 68

Biotechnology Financial Media Education 68

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. 3) Teletrax by 4C and iQ Media merge and form Kinetiq. all 210 U.S.

Industry 85

Industry Media Technology Employee 85

Communications Conversations

APRIL 21, 2020

Then, in 2009, I started my own consultancy focused on social media marketing. I write one of the longest-running PR and social media blogs in the country. I co-manage one of the longest-running PR/social media podcasts in Minnesota. I co-manage one of the longest-running PR/social media podcasts in Minnesota.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Shift Communications

JANUARY 25, 2023

The campaign predictably resulted in social media backlash for being tone-deaf and intentionally exclusionary. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative.

Strategy 78

Strategy Brand Branding How To 78

Deirdre Breakenridge

FEBRUARY 13, 2015

The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. She started in #hcsm in January 2009 as an undergraduate PR student!)

Healthcare 150

Healthcare Community Twitter Communications 150

Sword and the Script

JULY 31, 2018

Buying an audience isn’t a new idea but isn’t widely appreciated among company’s outside the media vertical yet. Terms weren’t announced yet, but to get a sense, Politico found The Economist Group acquired Roll Call in 2009 for $100 million. Don’t miss these related posts: 4 Big Media Trends that have Upended PR and Marketing.

Publicity 60

Publicity Software Government Content Marketing 60

Sword and the Script

MARCH 9, 2021

For example, I remember kicking that terminology around in 2009 or so, but it never really took hold. Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic. 4) How many customers do you have? 7) Anything you’d like to add?

Software 145

Software Agency Pitching Analytics 145

Sword and the Script

MAY 21, 2019

Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. I saw an opening in the marketplace to translate the capabilities of social media for B2B purposes, and I believe there is still a lot of opportunities there.

B2B 79

B2B Social Media Company Marketing 79

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. The very first time something along these lines was published to YouTube was the Domino’s Pizza crisis of 2009.

Crisis 244

Crisis Case Study YouTube Reputation 244

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader. Seems informed.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Agility was a media database owned by PR Newswire. Case in point? In 2010, Vocus acquired the Help a Reporter.

SEO 130

SEO Content Marketing Marketing Software 130

Waxing UnLyrical

MAY 26, 2011

The use of social media at our university is evolving. In the Fall of 2009, Education professor Alec Couros and I had a conversation about the seemingly endless number of ways social media could be used on campus. A few emails later, the University of Regina Social Media Users Group (URSMUG) was born.

Social Media 66

Social Media Media YouTube Meeting 66

Shift Communications

JULY 5, 2016

Despite a decline in the number of traditional journalists, the media landscape is more crowded than ever. In 2009 did we exceed 18 million stories per year. Learn how to get started, and what it will take to transcend the noisy media landscape we live in. Embracing customer journey analysis. Developing innovating practices.

Publicity 110

Publicity eBook Analysis Google 110

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 102

Conference Communications Storytelling Social Media 102

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. Let’s analyze three big behavior shifts: Media consumption behaviors have shifted. People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media.

Handbook 131

Handbook Guidelines Print LinkedIn 131

PR Conversations

JUNE 28, 2020

The Fleishman Hillard development of PESO built (with acknowledgement) on the use of earned, owned and paid as a popular way of categorising – and integrating – media channels, as defined by Sean Corcoran of Forrester in December 2009.

Measurement 133

Measurement Social Media Blogging Mobile 133

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips.

Twitter 120

Twitter Social Media Retail Groups 120

Waxing UnLyrical

DECEMBER 13, 2010

What surprised me (and not a little) is the way the media who were apprised of the event have portrayed this. It seems some of our local media can’t even do that. Mark as read Approve comment Due to all the negative media attention, they asked that I not livestream it. Who knows, maybe the media folk will too.

Media 89

Media Facebook Twitter Film 89